The Jewellery Show Raises More Than £5,000 for the British Heart Foundation

In July, The Jewels Club asked a simple question: could the jewellery industry come together for the British Heart Foundation?

The answer arrived at Olympia London, and it was an emphatic yes.

Across two days at The Jewellery Show, members of the trade helped raise more than £5,000 for the charity, with further donations still being received. At the centre of the fundraising was a premium tombola featuring almost £50,000 in prizes donated by brands, suppliers and supporters from across the industry.

Hundreds of visitors took part, turning Stand M05 into one of the liveliest and most meaningful destinations at the show.

From an Invitation to an Industry Effort

When we first covered the campaign, Howard Graham was inviting jewellery suppliers, manufacturers, retailers and industry partners to contribute prizes.

The ambition was to create more than a conventional charity raffle. Howard wanted a prize collection that reflected the quality, creativity and generosity of the jewellery trade, while giving visitors a compelling reason to participate.

The industry responded.

Together, donors created a prize pool worth almost £50,000. Jewellery, gemstones and luxury prizes gave the tombola its appeal, but the real value came from the collective effort behind it.

What began as an invitation became an industry-wide show of support.

More Than £5,000 Raised in Two Days

Hundreds of visitors and jewellery professionals bought tickets during the two-day event, raising more than £5,000 for the British Heart Foundation.

The money will support research into heart and circulatory diseases, helping the charity continue its work across prevention, diagnosis and treatment.

The grand prize, a magnificent piece donated by Prestige Diamonds, was won through the stand owned by Raffy Gutwirth.

There was also an extraordinary run of good fortune for WONGs Jewellers, whose team reportedly collected the majority of the tombola prizes awarded during the show.

The winners may have taken the prizes home, but the success belonged to everyone who donated, volunteered or bought a ticket.

Celebrating the British Heart Foundation charity tombola at the Prestige Diamonds stand during The Jewellery Show at Olympia London. Image courtesy of Heart of Gems and the British Heart Foundation stand team

The People Behind the Result

Fundraising of this scale does not happen through prizes alone.

The British Heart Foundation team and volunteers kept the stand running throughout the event, welcoming visitors, selling tickets and maintaining the energy around the campaign.

Behind them was a network of participating suppliers and supporters who gave the initiative its reach. Each donation added something to the prize pool, but it also demonstrated a willingness to support a cause that touches families throughout the country.

Howard Graham, CEO of Heart of Gems, thanked everyone who helped make the fundraiser a success:

“We are absolutely blown away by the generosity shown at Olympia. Raising over £5,000 in just two days is a testament to the incredible spirit of our trade. My heartfelt thanks go to the hard-working BHF staff and volunteers who made the stand run so seamlessly, every supplier who donated to our £50,000 prize pool, and the hundreds of participants who bought tickets. Together, we are funding research that saves lives.”

Howard Graham, CEO of Heart of Gems

The result was made possible by the participating brands, suppliers, donors, volunteers and visitors who supported the initiative. Together, they made Stand M05 one of the most memorable and meaningful destinations at the show.

This latest achievement forms part of a much larger personal fundraising effort. Howard estimates that his total raised for the British Heart Foundation over the past year now stands at nearly £30,000, reflecting an extraordinary commitment to a cause that remains deeply personal to him.

British Heart Foundation team members welcome visitors to the charity tombola at The Jewellery Show, with a prize pool worth almost £50,000 donated by the trade

The Question Has Been Answered

The original campaign was built around a belief that the jewellery community would support something larger than itself.

That belief has now been rewarded.

The result is not simply the amount raised, impressive though it is. It is the way different parts of the trade contributed to a shared purpose.

Brands donated prizes. Organisers provided the platform. Volunteers gave their time. Visitors bought tickets. Every part of the result depended on another.

That is what industry collaboration looks like when it moves beyond conversation and becomes action.

The Jewels Club Take

When we first asked whether the jewellery industry could come together for the British Heart Foundation, we hoped the answer would be yes.

The response at Olympia showed exactly what this trade can achieve when it unites behind a meaningful cause.

Almost £50,000 in donated prizes is an extraordinary expression of generosity. Raising more than £5,000 in two days is a result worth celebrating. Most importantly, that money will contribute to research with the potential to improve and save lives.

Jewellery is often created to represent love, memory and connection. At Olympia, those values were expressed in a different form.

The sparkle attracted attention, but the generosity made the difference.

Discover More

Learn more about the British Heart Foundation and support its lifesaving research at bhf.org.uk.