French jewellery brand Agatha Paris is continuing its expansion strategy following the launch of its UK e-commerce platform earlier this year. The retailer, which reported revenues of €80 million in 2025 and growth above wider market levels, is preparing to open new stores in Paris, Madrid and Brussels as it strengthens its presence across Europe.

Under the leadership of Managing Director Stéphane Delva, who joined the business two-and-a-half years ago, Agatha has focused on revitalising a brand that has been familiar to French consumers for more than 50 years. Describing Agatha as “the youngest rebel kid in a chic family”, Delva has positioned the business around a distinctive identity that balances accessibility with fashion-led design.

The expansion highlights growing confidence within the affordable jewellery segment and reflects the brand’s successful efforts to reconnect with consumers while introducing Agatha to new markets. With additional stores planned and international growth underway, the company is entering a new phase of development after a period of transformation.