Swarovki's The Dulcis collection doesn’t whisper. It beams. A full-spectrum blast of colour, contrast and crystal-cut clarity, it’s Swarovski at its most playful and pop-driven. Designed by Global Creative Director Giovanna Engelbert, this is not minimalism — it’s maximalism for the modern wearer.

At the heart of Dulcis is a signature silhouette: a cushion-cut crystal encased in a coloured, rubbery surround, suspended on cords or set into chunky rings and bold earrings. The form is confident and consistent, but the finishes? Joyfully varied.

Bubblegum pink, lime green, icy blue, and highlighter yellow all collide, with crystal cuts that glow like sugar-glass and frame shapes that feel like stylised sweets. The result is a visual sugar rush — one that feels surprisingly grown up in the way it mixes proportion, texture and shine.

Image courtesy of Swarovski Candy-bright crystal rings and bangles from the Dulcis collection bring a playful pop-art twist to summer styling — bold, stackable and impossible to ignore

Engineered to Be Worn — Not Stored

What sets Dulcis apart is its wearability. While it looks runway-ready (and campaign-led by Ariana Grande), the pieces are designed for movement, touch and repetition. Adjustable cords and sliding ball fastenings allow for multiple styling options — and that’s the point.

The collection thrives on layering. A single necklace adds a focal flash; two or three create a candy-coated collar. Rings stack or switch hands. Bracelets can be worn solo or on both wrists. Earrings mix form — cushion and drop, loop and stud — creating a rhythm of form and colour that can be built over time.

And it’s not just the design that’s flexible. Dulcis includes eco-minded elements too: aluminium settings and cords made with recycled materials offer a nod to conscious consumption without diluting the aesthetic punch.

Image courtesy of Swarovski - A statement crystal choker and matching earrings from the Dulcis collection take centre stage — glossy, sculptural and lit in full pop pink

The Ariana Effect

The face of the collection is Ariana Grande — a savvy choice. Known for her signature blend of retro glamour and futuristic play, she fronts the SS25 campaign in full Dulcis colour clash. Dressed in pink and green crystals with matching lips and high-gloss finishes, her look is both fantastical and wearable. It’s concert-ready, it’s content-ready — and it drives home the point that Dulcis is as much about persona as it is about product.

But it’s not just celebrity sparkle. The real power of Dulcis lies in its democratic appeal. It invites experimentation — a way into colour and structure that’s unapologetically fun.

Image courtesy of Swarovski - Ariana Grande wears Dulcis her way — stacked rings and bangles in high-gloss pink, green and orange, styled like summer sweets with a crystal-cut edge

Crystal Culture, Reframed

Swarovski has always had a strong design language, but Dulcis rewrites the grammar. This is not about dainty sparkle or ballroom shimmer. It’s about character. In many ways, it nods to the way jewellery is being redefined — not as an accessory to the outfit, but as the core of the expression.

Each piece in the Dulcis family has presence. But it also plays well with others. A bracelet becomes a daily essential. A necklace can flip between dressed-down and styled-up. A ring, worn on the pinkie or stacked on the middle finger, can become a personal signifier.

In a market saturated with ‘quiet luxury’, Dulcis says the opposite. Say something. Say it in crystal.

Meet the Designer: Giovanna Engelbert

Giovanna Engelbert doesn’t just direct Swarovski’s collections — she’s redefined its entire visual language. Appointed as the brand’s first-ever Global Creative Director in 2020, Engelbert brought a fashion editor’s eye, an artist’s sensibility, and a maximalist’s flair to a house steeped in crystal tradition.

With a background spanning Vogue Italia and street-style iconography, her vision for Swarovski has been anything but quiet. She introduced a new design system — categorising collections into families like Millenia, Constella, and Dulcis — and wrapped them in a colour-coded universe of bold geometry, candy-hued crystals and sculptural silhouettes.

Dulcis, in particular, captures her love for Pop Art and form. It’s tactile, expressive, and built on her belief that jewellery should be worn with joy — and without restraint.

Under Engelbert, Swarovski has become something more than sparkle. It’s a lifestyle — and a statement in motion.

Giovanna Engelbert, Swarovski’s Global Creative Director, whose bold vision and Pop Art sensibility have reimagined the brand’s crystal universe

The Jewels Club Take

If you’ve been waiting for a Swarovski drop that blends heritage sparkle with new-age attitude, this is it. Dulcis is energetic, unapologetic, and smartly styled. There’s clarity in its playfulness — a confidence that comes from knowing exactly who it’s for.

And while it may look sugary on the surface, there’s structure beneath the sweetness. The engineering is tight. The modularity is deliberate. And the message? Loud, clear, and gleaming with colour.

Image courtesy of Swarovski - A stack of Dulcis rings channels full sweet-shop fantasy — heart-shaped and cushion-cut crystals in bold glossy frames, styled like jewels on a stick

Discover More

Explore the full Dulcis collection online at  swarovski.com and follow them on Instagram @swarovski for campaign moments, styling edits and behind-the-scenes colour stories.

Scroll below to see more campaign images and key pieces we’re loving this season.