Some collections don’t need reinventing, but they do need revisiting. Chopard’s Ice Cube has always been built around a very clear idea — a clean, geometric form repeated with precision. It’s recognisable, consistent, and has held its place without needing to change too much. What “Be Cube” does is not move away from that, but look at it differently.

Instead of extending the motif further, this new chapter pulls it back. The cube is no longer treated purely as part of a sequence, but as an object in its own right. By isolating it and adjusting how it sits, more of its structure becomes visible, with additional facets coming into play depending on the orientation. 

That shift moves the collection away from pattern and towards something more architectural.

A More Defined Use of Form

In pieces such as the pendant, earrings and bracelet, the cube is presented on its own, rather than repeated across a surface. This allows light to move more freely across it, picking up angles that would usually sit out of view when the design is flattened into a line. 

It’s a quieter approach, but a more deliberate one, and it gives the design a different kind of presence.

Chopard Ice Cube diamonds suspended in motion, with the cube motif revealed as a sculptural form rather than a repeated pattern.

Introducing Asymmetry Without Overcomplicating It

Alongside the single-cube pieces, there’s a second direction running through the collection.

The choker, open ring and bangle introduce a pairing of two cubes, set at slightly different scales and positioned with a subtle twist. It’s not exaggerated, but it’s enough to break the uniformity and create a point of contrast within each piece. 

The interplay between polished gold and diamond-set surfaces reinforces that, particularly in the versions that combine rose and white gold.

Chopard Ice Cube bangle reworked with contrasting cubes, balancing polished gold against diamond-set structure

Material, Used With Restraint

The addition of HyCeram® could have pushed the collection further away from its core identity, but it’s handled in a more controlled way.

Used as a central row within a pendant and cord bracelet, it adds a sharper, more graphic element without taking over the design. The black variation, in particular, gives a stronger contrast, while the white version feels more integrated into the overall aesthetic. 

It works because it hasn’t been overused.

Chopard Ice Cube pendant with the cube isolated, allowing its full structure and diamond setting to come into view

Holding the Original Idea

All of this sits within the existing framework of the collection. The use of 18-carat ethical gold and diamond setting keeps it aligned with what Ice Cube already represents, rather than pushing it into something unfamiliar. 

That consistency is what allows the changes to feel considered, rather than forced.

Chopard Ice Cube open ring introducing asymmetry, with twin diamond-set cubes positioned to shift the balance of the design

The Jewels Club Take

Chopard hasn’t tried to take Ice Cube somewhere completely different here, which is probably the right decision.

This feels more like a refinement of something that already works, with the focus shifting slightly from repetition to how the form itself is seen and understood. It’s a more measured approach, but one that gives the collection a bit more depth without losing what made it recognisable in the first place.

Discover More

Explore the Ice Cube collection and the new “Be Cube” designs: chopard.com

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