At the centre of the coloured gemstone trade. Operating across London’s Hatton Garden, Birmingham’s Jewellery Quarter and New York’s 47th Street, CR Gems is positioned within three of the most established and influential jewellery districts in the world. From these locations, the company serves a global network of retailers, designers and manufacturers, offering access to a wide and constantly evolving inventory of natural coloured gemstones. 

The focus is clear: ruby, sapphire and emerald, supported by a broader range of precious and semi-precious stones available across multiple shapes, sizes and qualities. 

What defines CR Gems is not just the breadth of its stock, but the way that stock is made accessible. By combining physical showrooms with a fully live 24/7 online platform, the company enables clients to source gemstones in real time — whether that is in person, remotely, or directly in front of their own customers. 

Each stone is supported by detailed specifications, certification where applicable and high-resolution visual content, allowing buyers to make informed decisions with confidence, regardless of location. 

This integrated approach reflects a broader shift within the industry — where access, transparency and speed are becoming just as important as the stones themselves.

A focus on quality, scale and certification

CR Gems offers a comprehensive range of gemstones across:

• Single stones and matching pairs

• Melee through to larger centre stones

• A wide variety of shapes and sizes

The company is also recognised for offering one of the largest selections of GIA-certified coloured gemstones, with the majority of stones over 1.5ct accompanied by certification confirming origin and any treatments. 

Each stone is hand-selected, supported by regular sourcing and a structured supply chain that includes a Bangkok office, where much of the stock is sorted before reaching UK and US showrooms. 

GIA-certified sapphire, documented for origin and quality — where precision meets provenance

A platform built for how jewellers actually sell

CR Gems has developed a platform designed to support modern jewellery retail in real time.

Clients benefit from:

• 24/7 access to live inventory

• Real-time product availability

• Detailed specifications and certification information

• High-resolution 360° macro videos

• Instant reservation for memo with a full 30-day memo service 

The platform also enables:

• Sharing unbranded product links with clients

• Applying and editing custom price markups

• Building and managing wishlists

• Navigating inventory through efficient filtering tools

A key feature is Showcase Mode, which allows retailers to switch to a fully branding-free interface, presenting gemstones directly to clients as part of their own offering. 

See the platform in action

CR Gems’ digital tools are designed to support both online selling and in-person client interactions.

Showcase Mode — presenting gemstones to clients

Wishlist feature — managing and sharing selections

Global sourcing with a structured approach

CR Gems’ supply model is built around consistency and access.

The company sources a significant portion of its gemstones through Bangkok, a recognised global hub for coloured gemstone cutting and trade, before distributing stock across its UK and US locations. 

This approach allows the business to maintain a constantly evolving inventory while ensuring quality control across its range.

Recognition and industry standing

CR Gems is recognised across the trade for both its scale and approach.

The company has been:

• Recognised by Retail Jeweller, RapNet and National Jeweler as a leading supplier 

• Shortlisted for Supplier of the Year (Retail Jeweller Awards 2026) 

• Established as an ICA-accredited ethical member 

CR Gems is also part of key industry organisations including National Association ofJewellers, Company of Master Jewellers, London Diamond Bourse and Retail Jewelers Organisation, supporting trust and credibility across its customer base. 

A curated selection of vivid blue sapphires by CR Gems — precision-cut stones ready for modern jewellery design

A presence across the global trade

The company continues to engage actively with the industry through its presence at major trade events.

CR Gems exhibits at UK and US trade shows, including JCK in Las Vegas, using these platforms to connect with retailers, designers and manufacturers worldwide. 

Its expansion into the US market, with a showroom on 47th Street in New York’s Diamond District, further strengthens its position internationally. 

A refined selection of vivid emeralds by CR Gems — precision-cut stones showcasing depth of colour, clarity and versatility for design

Supporting the wider gemstone industry

CR Gems also contributes to the wider gemstone ecosystem.

The company supports Gem Legacy, a non-profit organisation focused on improving conditions within artisanal mining communities in East Africa through education, safety initiatives and community development. 

The Jewels Club Take

We see CR Gems across the trade — from the UK to international shows — and the consistency stands out.

They are present, they are active, and they are clearly invested in the industry.

More importantly, the stones speak for themselves. Across the board, the quality on display is among the strongest we see at trade events, with a level of range and depth that reflects the scale of the business behind it.

CR Gems isn’t trying to change what gemstones are.

It’s refining how they are sourced, presented and sold — and in today’s market, that matters more than ever.

Discover More

Website: cr-gems.com

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