As the season turns to heat and freedom, Garrard launches a campaign that captures the spirit of sun-drenched indulgence. Dive In With Garrard is a visual and material exploration of summer through the house’s most vibrant collections, inviting wearers to celebrate colour, fluidity, and the joy of refined relaxation.

The historic house casts its signature collections in a new light, reimagining summer dressing through the Dive In With Garrard campaign. Rather than launching entirely new pieces, Garrard leans into the strength of its existing design language — restyling key collections in a seasonal setting that speaks to colour, clarity, and ease. The result is a curated visual story where high jewellery feels off-duty but still directional, inviting a new kind of luxury: one that moves between poolside, garden, and occasion with quiet confidence.

Summer by Design

Shot against a backdrop of shimmering pools and landscaped gardens, the campaign is a considered escape — transporting Garrard’s jewellery into a world of effortless summer glamour. It’s a step away from the red carpet and a stride towards private villas, long lunches, and holidays where jewellery becomes part of the atmosphere.

This setting allows Garrard to restyle its existing collections for the season, creating a new mood through curation rather than reinvention. The storytelling leans on the concept of movement — water in particular — drawing a throughline between flow, femininity, and fine craftsmanship.

Wearing Garrard’s Wings Embrace jewels, styled poolside for the Dive In campaign - Image courtest of Garrard

Collection Highlights

Five of Garrard’s key collections anchor the Dive In campaign — each selected for how it interacts with colour, light, and movement. Rather than introducing new lines, the house recontextualises its existing designs in a seasonal, escapist setting.

Wings Embrace –  A fluid evolution of Garrard’s iconic Wings motif, this collection features aquamarines, pink sapphires and diamonds arranged in sweeping curves that evoke motion and lightness. Often set in rose or white gold, these pieces — from slider pendants to open bangles — feel especially at home in the heat and shimmer of summer.

Aquamarine and diamond Wings Embrace earrings by Garrard, captured mid-swim for the Dive In campaign - Image courtest of Garrard

Blaze –  Modern and graphic, Blaze pieces introduce bold arrangements of coloured gemstones in openwork settings. With their vibrant geometry and architectural silhouettes, these jewels bring an energetic edge to the campaign’s otherwise soft styling.

Fanfare –  Taking visual rhythm as its foundation, Fanfare pieces celebrate repetition and contrast. The collection often pairs coloured stones with hardstone inlays, giving it a bold, decorative quality. Here, its symmetry adds structure to sunlit, free-form environments.

Blaze and Fanfare collections in pink gemstones and diamonds — styled with a sun-soaked edge for Garrard’s Dive In campaign -  Image courtest of Garrard

Aloria – A contemporary interpretation of the Sovereign motif, Aloria plays with calibré-cut stones and soft contours to express strength through form. With aquamarine and pavé diamonds set in gold, the collection balances historic symbolism with wearable glamour.

Amethyst, sapphire and diamond jewels from Garrard’s Aloria and Muse collections — styled poolside for the Dive In campaign -  Image courtest of Garrard

Albemarle Abstract –  This high jewellery line distils Garrard’s design language into graphic forms. The sculptural earrings and diamond collars shown in the campaign lend contrast to the softer collections — offering sharpness and clarity where others flow.

Diamond earrings and necklace from Garrard’s Albemarle high jewellery collection, worn in water for the Dive In campaign -  Image courtest of Garrard

Each of these collections brings a different facet of Garrard’s identity to the fore. Together, they reveal how the house navigates legacy and modernity not by choosing between them — but by styling them side by side.

Garden of Delights: Shades of Summer

Away from the water, Dive In With Garrard takes a quieter, more sculptural turn. In a garden setting filtered with soft natural light, the campaign introduces Couture high jewellery — dramatic pieces that trade fluidity for structure, and sun for shade.

Described by the house as “born to stand out,” this edit features diamond-fringed earrings and a vivid emerald necklace, styled with an architectural one-shoulder gown. The gemstones capture the full intensity of summer colour without losing composure, offering a sharp contrast to the cool tones seen poolside.

This is a different kind of escape. One grounded in elegance, where every facet is designed to catch the light — and hold it.

Emerald and diamond high jewellery from Garrard’s Couture collection — styled in a summer garden for the Dive In campaign

Colour, Cut, and Light

The campaign’s curation revolves around aquatic tones — from deep blues and sea-glass greens to coral-inspired pinks and opalised neutrals. Aquamarine and tsavorite appear frequently, while pink sapphire and white diamonds carry much of the light work. There’s a deliberate focus on clarity and brightness, with stones set to maximise movement and reflection.

The choice of gemstones reinforces the house’s ability to pivot between tradition and modernity. These are not new cuts or revolutionary materials, but Garrard uses them in a way that invites recontextualisation — jewellery as part of an everyday escape, rather than an occasion.

A Regal House, Reframed

Founded in 1735 and steeped in royal history, Garrard’s identity has long been entwined with formality and ceremony. Yet this campaign suggests a willingness to reinterpret heritage. Here, the visual narrative is contemporary, styled more for resort life than a royal audience.

And yet, the quality remains — each piece is recognisably Garrard in finish and design language. Even poolside, the craftsmanship carries authority.

The Jewels Club Take

This is a campaign that doesn’t rely on newness to make its point. Instead, Garrard has leaned into confident restraint, styling existing collections in a fresh environment and allowing the jewellery to speak through its materials. It’s a smart, subtle shift — using curated escapism to attract a younger, global audience while keeping the Garrard signature intact.

It also shows how British houses can own summer stories without resorting to cliché. Dive In With Garrard is luxury without noise, and escapism without excess.

Discover More

Explore the full Dive In With Garrard campaign at garrard.com

Scroll below for selected looks, or visit the site for detailed pricing, material specs and availability.