It’s the conversation no one in the jewellery world is avoiding — and for good reason. The rise of lab-grown diamonds has sparked one of the most polarising debates in the industry: are they the future, or a fleeting trend?

On one side: lab-grown diamonds offer affordability, consistency, and an opportunity to shift away from the environmental and ethical issues tied to some traditional mining practices. They’re real diamonds, chemically identical to those formed underground, and their presence in the market has grown rapidly — especially among younger consumers looking for transparency and value.

On the other: natural diamonds still hold weight, both emotionally and economically. Their rarity is part of their story, and for many jewellers, collectors, and heritage houses, the magic lies in the earth-born journey — the idea that no two stones are alike, and that time, pressure, and place create something truly singular.

There’s also the sustainability question, and it’s not as clear-cut as some headlines suggest. While lab-grown diamonds eliminate certain mining concerns, their production can be energy-intensive — especially when created using older, less efficient methods. Natural diamond producers, meanwhile, are investing heavily in traceability and responsible sourcing, working to rewrite a complicated past.

So where does that leave the industry?

Some say the future lies in coexistence: lab-grown for fashion-forward or price-conscious consumers, natural for collectors and heirloom pieces. Others see it as a deeper reckoning — a moment that will redefine how we value, market, and talk about the stones we wear.

What’s clear is this: the conversation is far from over. And for brands, designers, and buyers alike, the pressure is on to be informed, transparent, and willing to engage.