There are jewellery campaigns that advertise product, and then there are those that rewrite how a house wants to be seen. Pomellato’s newly unveiled 2026 global campaign, “A New Chapter in Bold,” emphatically belongs to the latter category. More than a seasonal launch, it is a visual manifesto — one that distils the maison’s identity into stark chiaroscuro and dramatic presence, while reaffirming the power of craft, femininity and unmistakable confidence.

A Return to Visual Essence

Pomellato’s latest visual narrative strips away unnecessary distraction in favour of contrast and precision. Drawing inspiration from the expressive language of black‑and‑white photographic tradition, the campaign positions jewellery not as accompaniment but as protagonist — sculpted by light, defined by shadow and presented with compelling clarity. Under sharp lighting and minimal staging, necklaces, rings and bracelets reveal their curves, facets and volumes in a way that invites both study and admiration.

This approach is, on one level, a study in restraint: a monochrome canvas where the eye is directed by light’s fidelity rather than by busy backgrounds or heavy styling. Yet on another, it is a celebration of vibrancy. Pomellato’s pieces — whether set with vivid gemstones or rendered in polished gold — gain intensity simply because nothing distracts from their physical presence. Where colour does appear, against shadow it resonates with amplified depth.

Nudo

The Pomellato Woman, Redefined

At the heart of A New Chapter in Bold is a clear narrative about presence and autonomy. Pomellato’s idealised woman does not demand attention; she commands it by virtue of her presence. Poised and unfussed, she embodies what the brand has long pursued: a fusion of strength and softness, of assuredness and ease. Within this campaign, jewellery does not sit at the periphery of her story — it is woven into her silhouette, augmenting her identity rather than overwhelming it.

Through the interplay of light and shadow, each piece enters the frame with intention. The campaign’s monochrome treatment reveals every contour and finish, turning a single object — a cuff, a chain, a cluster of gemstones — into a studied expression of line and volume. This is jewellery as form and emotion, art as much as accessory.

Craft, Colour and Context

Pomellato’s decision to foreground its creations in a predominantly black‑and‑white environment does not diminish the maison’s signature use of colour; rather, it elevates it. The stark backdrop does not neutralise the brand’s palette — it emphasises it. Against shadow, the richness of a gemstone’s hue or the warmth of gold feels more palpable, more expressive. Texture, finish and detail are no longer merely seen; they are felt.

This visual strategy aligns with a broader shift in how contemporary jewellery houses communicate identity. Campaigns are no longer just product showcases; they are immersive worlds that reflect ethos, mood and emotional cadence. In this landscape, Pomellato’s choice to harness contrast and minimalism conveys a sophisticated confidence that feels both timeless and modern.

Nudo

Signature Collections in Focus

While the campaign leans into mood and minimalism, Pomellato subtly places several of its iconic collections into the frame. Each line holds its own space within the chiaroscuro aesthetic — instantly recognisable, yet newly energised by the contrast of light and shadow.

Iconica

Defined by clean lines and sculptural volume, Iconica is the house’s celebration of goldwork at its boldest. In this campaign, its smooth surfaces and weighty silhouettes gain new depth under directional lighting — every curve catching a blade of light, every edge outlined by shadow. It’s a natural fit for a visual narrative built around presence.

Catene

Pomellato’s Catene collection reimagines the classic chain-link with softness and structure. These pieces, often in rose gold, bring a sense of rhythm and movement to the campaign’s stillness. Their silhouettes, linked and looping, create negative space that plays beautifully against light-sculpted skin and fabric.

Iconica & Catene

Nudo

A Pomellato signature, Nudo centres around pared-back rings set with singular gemstones in saturated colour. Even when shot in black and white, the form remains unmistakable. The stark backdrop allows each piece’s proportion, polish, and design clarity to come into sharp relief — proving that colour doesn’t need to be seen to be felt.

Pomellato Together

The Pomellato Together collection captures the idea of connection through elegant, interlinked forms — often interpreted as symbolic double rings or intersecting gold bands. In this campaign, those entwined shapes become sculptural moments, framed in light to express unity, intimacy, and modern design clarity. Their minimalism makes them perfect carriers of meaning in a campaign that champions quiet strength.

Pentagoni

The newest expression of Pomellato’s sculptural instinct, Pentagoni is defined by its bold, five-sided form. With clean architectural lines and unexpected symmetry, it introduces a fresh geometry to the maison’s repertoire. In this campaign, Pentagoni takes full advantage of the stark lighting — its facets, edges, and planes interacting with light and shadow to produce a visual rhythm that feels assertive, angular and unmistakably new. It’s Pomellato pushing into sharper, more contemporary territory — while still grounded in its goldsmithing tradition.

Pentagoni

What This Means for the Maison

For Pomellato, “A New Chapter in Bold” is more than a creative direction — it is a strategic statement. It acknowledges the maison’s roots in Italian craftsmanship and its embrace of colour and individuality, while positioning it as a brand comfortable with its contradictions. The campaign is at once subdued and radiant, understated yet unforgettable.

In a crowded luxury market where visual identity increasingly shapes perception, Pomellato has crafted a narrative that feels resolute and resonant. With 2026 marking a new chapter for the brand, this campaign sets a tone of confident clarity: jewellery that is not merely worn, but inhabited; objects that do not clamor for attention, but quietly command it.

Pomellato Together

The Jewels Club Take

Pomellato’s “A New Chapter in Bold” is a masterclass in visual restraint and brand articulation. By embracing chiaroscuro and minimalistic staging, the maison has made a statement that is both refined and unapologetically distinctive. In the evolving story of contemporary jewellery, Pomellato’s 2026 campaign arrives not as an echo of what came before, but as an unmistakable declaration of intent.

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