Don't miss a gem
Founder & CEO
Founder of The Jewels Club, Andrew creates platforms that connect the world of jewellery through community, content and access.
Few brands in contemporary jewellery have evolved with the quiet steadiness of Sif Jakobs Jewellery. Over the years, we’ve watched the Maison refine its aesthetic season after season — always anchored in Scandinavian minimalism, clean geometry and accessible glamour. That evolution now reaches its most considered point with the release of the Sif Jakobs Diamond collection for 2026, newly available at Selfridges.
This is not Sif Jakobs stepping into a new territory; it is Sif Jakobs stepping into its natural progression. The brand’s longstanding clarity of design now meets the precision of 14k gold and lab-grown diamonds — a pairing that suits its aesthetic with effortless ease.
At the core of the new collection is a belief that diamonds should feel personal, wearable and relevant to today’s values. Each piece is crafted in 14k solid yellow or white gold, set with lab-grown diamonds of G–H colour and VS clarity, hand-cut to maximise light and brilliance.
The brand emphasises conscious creation, producing the collection with a Responsible Jewellery Council –certified partner to ensure environmental consideration, ethical craftsmanship and enduring quality. This commitment feels authentic — not added on, but aligned with the understated integrity the brand is known for.
As founder Sif Jakobs puts it:
“Our factory has obtained the prestigious certificate from the Responsible Jewellery Council, assuring that each piece is created with care for both the environment and the skilled craftsmen who craft them.”
Sif Jakobs - Founder
Founder Sif Jakobs
It’s a sentiment that sits naturally within the Scandinavian design mindset: beauty, but with purpose.
The 2026 Diamond Collection introduces a refined portfolio of named families — each expressing a different facet of Sif Jakobs’ evolving fine jewellery identity.
Oval diamonds with soft, modern curves
Grace Ovale centres on the quiet sophistication of the oval cut — a shape admired for its soft silhouette and expressive brilliance. These designs celebrate harmony, individuality and contemporary romance, offering an elegant alternative to traditional solitaire styles.
Grace Ovale
Diamond-set circles in perfectly balanced proportions
Bellina introduces polished circles of 14k gold highlighted with diamond pavé. Available in two earring sizes with a matching necklace, the pieces feel effortless — subtle glimmers designed to sit naturally within a modern wardrobe.
Organic radiance inspired by the Italian word for “flower”
Fior brings a softer, more organic line to the collection. New smaller hoops maintain the family’s floral inspiration while offering the perfect proportions for everyday wear. These pieces retain the natural elegance that has made Fior a longstanding signature.
Brilliance from every angle
The Alba line expands with the arrival of the Alba Eternity Ring, a luminous design created for stacking or standalone wear. New diamond-set hoops extend the look — with stones set both outside and inside the earrings, capturing Sif Jakobs’ signature “brilliance from every angle.”
Classics reinterpreted with modern scale
Venice Solitaire embraces timeless design with renewed confidence. Larger centre stones, enhanced bands and balanced proportions make this family one of the strongest expressions of the brand’s elevated direction.
Venice Solitaire
As a platform deeply immersed in jewellery design and brand development, we’ve observed Sif Jakobs’ ascent with interest. What stands out is the consistency: a dedication to clarity, restraint and a defined aesthetic that never wavers. The move into fine jewellery — with lab-grown diamonds, 14k gold and meaningful craftsmanship — feels like a continuation of that maturity.
Rather than reinventing itself, the brand has simply stepped into a space it was already orbiting.
The Sif Jakobs Diamond collection is a confident evolution — one that balances Scandinavian refinement with modern diamond values. The designs are wearable, polished and deeply considered, proving that fine jewellery can be both understated and expressive.
This chapter positions Sif Jakobs exactly where it belongs: as a contemporary brand capable of delivering luxury with clarity, conscience and style.
Explore the full Sif Jakobs Diamond collection — including Grace Ovale, Bellina, Fior, Alba and Venice Solitaire — now online and at Selfridges. Or visit sifjakobs.com
Scroll the gallery below to see more
