Jewellery isn’t always about opulence, sentimentality, or symbolism that needs decoding. Sometimes, it’s simply about how you feel today. That’s the energy behind Thomas Sabo’s new collaboration with SmileyWorld — a charm-led, emotion-first collection designed to bring joy to your jewellery box.

Part of the brand’s long-running Charm Club, the collection fuses Thomas Sabo’s buildable jewellery formats with SmileyWorld’s unmistakable iconography: grinning faces, winks, kisses, and sunbeams. The result? A bright, highly wearable line-up that speaks in emojis but delivers in craftsmanship.

There’s no hidden message here. The mood is the message. And it invites wearers to connect with their emotions in the most direct way possible — by wearing them.

A New Chapter for Charm Club

Thomas Sabo has long championed modular jewellery — pieces that can be mixed, matched, and reinterpreted. But SmileyWorld × Thomas Sabo brings a fresh playfulness to the formula.

The collection is made up of hand-enamelled Connect charms, mini pendants, earrings, and matching chains — each one crafted to represent a mood or expression. There’s a smile for joy, a kiss for affection, sunglasses for laid-back cool, and phrases like Be Happy and Stay Cool spelled out in colourful detail.

It’s all intentionally simple. But it’s also considered — from the clasping mechanisms (designed for easy switching between chains and bracelets) to the colour palette, which ranges from sunshine yellow to pastel pink and high-gloss black.

Whether worn solo or stacked, each piece invites the wearer to create a kind of moodboard in jewellery form. A charm bracelet that evolves with you. A pendant that says how you’re feeling without having to explain it.

Silver SmileyWorld® Kiss Charm Pendant Connect

Materials That Match the Message

This isn’t fast fashion masquerading as jewellery. The pieces are made in recycled 925 sterling silver, continuing Thomas Sabo’s move toward more sustainable production across the brand.

Details are carefully applied by hand, especially the glossy enamel that gives each charm its personality. Some pieces feature sparkling zirconia accents, adding a soft shimmer that elevates the playfulness without tipping into parody.

The Connect system itself is designed for reusability — a modern take on charm collecting that allows for real versatility, even across multiple seasons and drops.

Silver SmileyWorld® Heart Charm Pendant Connect

The Launch

The SmileyWorld x Thomas Sabo collection launched on 17 July 2025, and is available globally through Thomas Sabo boutiques, the brand’s e-commerce platform, and select international stockists.

With price points designed to appeal across generations and genders, it’s positioned not just as a gifting collection — but as something people genuinely want to wear for themselves.

The accompanying campaign leans into the collection’s graphic charm, with playful visuals, youthful casting, and gender-neutral styling that reflects the universal nature of emotion.

Silver SmileyWorld® Headphones Charm Pendant Connect

The Jewels Club take

In a year where so much jewellery has felt weighty — from hard symbolism to overwrought storytelling — this collaboration is a palette cleanser. It doesn’t ask for analysis. It just asks: how are you feeling today?

Thomas Sabo x SmileyWorld may speak in emojis, but its impact is clear. These pieces are accessible, expressive, and refreshingly free of pretence.

The smiles might be painted on, but the joy they spark feels real. And in a market increasingly chasing “meaningful jewellery,” it’s nice to be reminded that fun is a feeling worth wearing, too.

Silver SmileyWorld® Dollars Charm Pendant Connect

Discover more

View the full SmileyWorld x Thomas Sabo collection at thomassabo.com, or follow @thomassabo on Instagram for styling ideas, behind-the-scenes content and the latest Charm Club drops.

View more of the collection in the gallery below and discover the charms bringing joy, mood and colour to every look.