Some jewellery speaks quietly, but with intent. Zedd™ is one of those names that has grown steadily by doing something genuinely different — modernising men’s rings without losing the weight of tradition. The brand works exclusively in black zirconium, pairing it with precious metals and diamonds, and crucially, it does so from its base in Great Britain. Every piece is hallmarked, engineered for wear, and designed to feel quietly luxurious.

As someone who’s worked in this industry for over 15 years, I’ve seen many brands try to ‘rethink’ men’s jewellery. Few do it this well. I like Zedd™ because it doesn’t try too hard — the pieces are solid, confident and contemporary. No gimmicks, no filler.

Built to Wear

Zirconium isn’t your average material. It’s lightweight, hypoallergenic, and corrosion-resistant — the kind of stuff you’d find in aerospace engineering. Zedd™ uses a high-temperature oxidation process to turn it a deep, inky black, giving each ring a satin finish that won’t fade or wear out.

But here’s where it really stands out: Zedd™ is the first UK brand to hallmark precious metal inlays inside black zirconium. That means the 9ct gold, 18ct gold or platinum detailing isn’t just decorative — it’s certified and traceable, just like in any fine jewellery. It’s a detail most people wouldn’t spot, but for those who do, it matters.

Zedd jewellery stack of rings

The Collection

Zedd’s rings fall into three families, each built on the same foundation of black zirconium:

• Zedd Pure – A minimalist matte finish in all-black or with subtle interior contrast. Clean, modern, and understated.

• Zedd Duo – Bolder, with central inlays of precious metals. Think rose gold, white gold, or platinum against matte black.

Zedd Duo Rings

• Zedd Diamond – Channel-set or flush-set diamonds add a flash of refinement. Choose from white or black diamonds, baguette or round cuts.

They’re stocked by over 300 UK jewellers — including trusted names like Deacons, F.Hinds, and George Moss — but Zedd still feels niche. In the best way.

Zedd Diamond Rings

A Shift in Men’s Jewellery

For years, men’s jewellery has hovered between overly traditional and overly trend-led. Zedd™ walks a sharper line. These are rings you could wear for a wedding, a milestone birthday, or just because you want something well-made and personal. And with UK hallmarking and responsibly sourced metals, the quality is baked in.

This isn’t jewellery that shouts. It doesn’t need to.

What Is Zirconium?

Zirconium is a strong, lightweight metal known for its resistance to corrosion, heat, and scratches. When oxidised, it forms a distinctive deep black surface that doesn’t fade or wear like plating. Originally used in aerospace and medical applications, zirconium is now gaining traction in fine jewellery for its durability, comfort, and bold modern look—making it the perfect foundation for Wedds & Co’s Zedd™ rings.

Zedd™ rings by Wedds & Co, crafted in black zirconium for a sleek, scratch-resistant finish with bold modern appeal

A Partnership Forged in Precision

Andy Evans brought the vision; Paul Platnauer ensured it could stand the test of hallmarking. Together, the Wedds & Co founders blended creativity and compliance to take Zedd™ from concept to commercial success — proving that innovation in jewellery doesn’t just happen at the bench, but in the boldness to rethink what’s possible.

Wedds & Co founders Andy Evans (left) and Paul Platnauer (right), the team behind the Zedd™ concept

From Me

I like jewellery that says something — not loudly, but clearly. Zedd™ ticks that box for me. There’s confidence in the design, but also craftsmanship. You can feel the weight, you can see the thought. And for anyone who wants a ring that isn’t the same as everyone else’s, this is a brand worth looking at.

— Andrew Martyniuk, Founder of The Jewels Club

Explore the full collection at zeddcollection.com

Follow @zeddcollection for updates and new releases.