For more than four decades, Yoko London has been rewriting the rules of pearl jewellery. Established in 1973, the house has consistently elevated the world’s most precious pearls — South Sea, Akoya and freshwater — by setting them in daring, fashion-led designs that place them firmly in the realm of modern luxury. Where other brands have treated pearls as heirlooms, Yoko London has championed them as symbols of individuality and style.

The Zyyp Collection is the latest chapter in this journey. Introduced as part of the New Icons campaign, Zyyp does more than refresh pearl jewellery: it challenges how jewellery itself is worn. With silhouettes that shift, lengths that change, and pearls that can even be removed, Zyyp represents the house’s boldest commitment yet to the idea that jewellery should move with the wearer.

The Zip Mechanism

At the heart of Zyyp is a feat of innovation: a patent-pending, zipper-inspired mechanism crafted in 18K gold. This precision engineering allows necklaces to transform from sleek chokers into dramatic longlines, earrings to lengthen or shorten in an instant, and rings to adjust their silhouette with sculptural drama. It is the kind of detail normally associated with couture fashion, here translated into the language of fine jewellery.

Michael Hakimian, CEO of Yoko London, explains:

“Zyyp was born from the idea of reimagining the everyday action of movement into a luxury experience. It’s jewellery that adapts to the wearer, fearless, functional, and truly unique.”

Michael Hakimian - CEO

His words capture the essence of Zyyp: adaptability elevated to an art form.

Michaek Hakimian - CEO of Yoko London

This isn’t a gimmick — it’s an entirely new way of thinking about pearls. Each Zyyp jewel is designed to be touched, adjusted, and re-styled, making the act of wearing jewellery an interactive ritual rather than a static gesture.

Diamond-paved zips and lustrous pearls define Yoko London’s Zyyp collection — necklaces, rings and earrings engineered to transform with every move

Pearls Without Rules

Yoko London’s ethos has always been “pearls without rules,” and Zyyp embodies this with confidence. Rather than setting pearls as symbols of tradition, Zyyp pairs them with brilliant-cut diamonds and bold gold silhouettes that speak to today’s collectors. South Sea pearls gleam against rose, yellow, and white gold, while zip-like structures add an industrial edge to their natural beauty.

This duality — heritage pearls and contemporary design — makes Zyyp particularly striking. The collection appeals to those who want jewellery that feels both refined and audacious, equally at home on the red carpet as it is layered with street-inspired styling. Rings, earrings, and necklaces are no longer just accessories; they are adaptable statements of personal style.

Yoko London’s Zyyp collection: zipper-inspired necklaces, rings and earrings in 18K gold with diamonds and pearls, designed to transform with every movement

Sculptural Silhouettes

The Zyyp Collection embraces scale and structure. Longline necklaces can be layered or worn as single dramatic statements, their lengths shifting with the pull of the zip. Earrings are designed to morph from minimal day-wear drops into architectural evening jewels. Rings showcase pearls in bold sculptural frames, often combined with diamond-studded zip motifs that make them as playful as they are couture.

What unites these pieces is a sense of movement. Each jewel has been conceived not as a fixed object but as a fluid design —  sculptural when still, alive when in motion. In Zyyp, jewellery becomes an extension of the wearer’s mood, adaptable to every occasion.

Transformative by design: Yoko London’s Zyyp necklaces, rings and earrings in 18K gold with diamonds and pearls, featuring the collection’s signature zip mechanism

Campaign Impact

By situating Zyyp within the New Icons campaign, Yoko London signals that this collection is not just an experiment but a defining pillar of its identity. New Icons celebrates the house’s most daring designs, positioning pearls as modern essentials rather than traditional relics. Zyyp, with its technical ingenuity and bold aesthetic, perfectly embodies this mission.

The campaign imagery reflects this philosophy — models styled with layers of gold, diamonds, and pearls that exude confidence and adaptability. Zyyp is designed for a generation that demands more from jewellery: movement, transformation, and the ability to adapt as quickly as fashion itself.

Bold and transformative: Yoko London’s Zyyp campaign imagery captures the collection’s versatility, showcasing pearl and diamond jewels designed to move, adapt and empower the wearer

The Jewels Club Take

Zyyp is a clever collection with serious staying power. By transforming the humble zip into a high-jewellery motif, Yoko London demonstrates that pearls can be daring, witty, and utterly modern. The mechanism is more than novelty; it’s a statement about flexibility in luxury design.

For The Jewels Club, Zyyp stands out as one of Yoko London’s most confident collections to date. It’s not only couture craftsmanship — it’s a conversation starter, a technical achievement, and a bold reassertion of why Yoko London continues to lead in redefining pearls for the 21st century. Jewellery, in Zyyp, is no longer static. It is alive, interactive, and endlessly adaptable.

Experience Zyyp at the Flagship

For collectors who want to see Zyyp in person, Yoko London’s flagship boutique on Sloane Street offers the full experience. The store embodies the brand’s couture spirit — a setting where the world’s rarest pearls are paired with bold contemporary design. Visitors can explore the versatility of Zyyp first-hand, trying on pieces that transform with every movement.

Private appointments are available for those seeking a more tailored introduction. Clients can book directly with the flagship to enjoy a personalised consultation, whether for selecting a signature piece, styling pearls with an existing collection, or discovering the wider Icons range. It’s a luxury encounter that places innovation and craftsmanship centre stage.

Yoko London’s flagship boutique on Sloane Street — a luxury destination where clients can explore the Zyyp collection first-hand and book private appointments for a tailored experience

Discover More

• Explore Zyyp on the Yoko London website: Zypp Collection

• Follow on Instagram to see more of the new collection: @yokolondonpearls

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