Weston Beamor has announced that later this year it will integrate Domino Jewellery into a single business operating under the Weston Beamor name, marking the next stage in the evolution of two businesses that have already been working closely together behind the scenes. 

While both companies have been part of the Weston Beamor Group for many years, the move formalises a closer alignment across manufacturing, bridal, bespoke, mounts and finished jewellery, creating what the business describes as a more connected and streamlined experience for customers. 

Importantly, while the Domino Jewellery name will transition into Weston Beamor, the expertise, products, people and customer relationships that have defined both businesses will remain at the heart of the company. 

Building On An Existing Relationship

For many retailers, the announcement will feel like a natural progression.

The two businesses have increasingly collaborated across manufacturing, customer service and operations in recent years, making this less about combining two separate companies and more about presenting a single, integrated proposition to the market. 

Commenting on the announcement, Sales Director Nina du Celliee Muller said:

“This is a really exciting step forward for both businesses. Weston Beamor and Domino Jewellery already share many of the same customers, values, and ways of working, so bringing everything together into one integrated business is a very natural progression.

“Our customers increasingly need partners who can offer flexibility, speed, expertise, scalability, and a more joined-up approach across multiple services. By combining the strengths of both businesses, we are creating a simpler, stronger, and more connected experience that allows us to support our customers even more effectively, both now and in the future.” 

Sales Director Nina du Celliee Muller

Weston Beamor Sales Director Nina du Celliee Muller

The integrated business will bring together expertise across five core areas: casting, mounts, wedding rings, bespoke manufacturing and finished jewellery. It will also introduce a new Edits service, allowing customers to personalise existing patterns from its portfolio to create bespoke designs. 

Responding To Retailer Needs

According to Weston Beamor, the integration has been shaped by conversations with customers and the changing demands facing today’s jewellery retailers.

Creative Director Naomi Newton-Sherlock said:

“We’ve engaged in meaningful conversations with our customers to understand the challenges they face in today’s market. Retailers and brands increasingly want fewer, stronger supplier relationships that can offer flexibility, consistency, innovation, and joined-up thinking. This integration allows us to deliver exactly that.” 

Creative Director Naomi Newton-Sherlock

Creative Director Naomi Newton-Sherlock

The business will continue operating from its Birmingham Jewellery Quarter headquarters, maintaining its focus on British manufacturing, technical expertise, innovation and customer service. 

A Simpler Proposition

Perhaps the biggest change is not what Weston Beamor offers, but how customers access it.

Rather than engaging with two separate brands within the same group, retailers will work with one integrated business that brings together a broad range of manufacturing capabilities under a single identity.

For customers already working with both businesses, the transition is expected to create a more straightforward experience while retaining the people and expertise they already know.

Weston Beamor team unite in the Birmingham Jewellery Quarter

Looking Ahead

The integration reflects a broader trend across the jewellery industry.

Retailers are increasingly looking for trusted partners that can provide multiple services through one relationship, helping to simplify product development, manufacturing and supply.

By bringing everything together under the Weston Beamor name, the business is positioning itself around that changing demand while reinforcing its commitment to British manufacturing and the Jewellery Quarter.

For an industry that continues to value craftsmanship alongside efficiency, this feels less like a change of direction and more like the next logical step.

Discover More

Weston Beamor will complete the integration later this year, bringing together its expertise in casting, mounts, wedding rings, bespoke manufacturing and finished jewellery under one brand. To learn more, visit westonbeamor.co.uk.