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Founder of The Jewels Club, Andrew creates platforms that connect the world of jewellery through community, content and access.
Can Instagram really drive jewellery sales? If you ask Katerina Perez, the answer is a resounding yes — provided you know how to use it strategically. That’s the promise behind her one-day “How to Sell Jewellery on Instagram” Masterclass, taking place on 25 July in Central London, and open to just seven jewellers.
This offline, in-person workshop is designed to move beyond likes and hashtags and dig into what really works when it comes to growing an audience, expressing your brand personality, and — most importantly — converting followers into customers.
“It’s not just about beautiful pictures,” It’s about clarity, connection and confidence — and this masterclass will help you unlock all three.”
Katerina Perez
Katerina Perez leads her One-Day Masterclass in London this July — empowering jewellers to take control behind the lens and on screen
The day begins with a theory-led morning, featuring Instagram strategy, content planning and a live Q&A with Katerina. Attendees will examine:
How to define and communicate your unique selling points (USPs)
The role of personal presence and voice in building trust
Tailoring content based on product type and audience needs
Selling tools available directly within Instagram
After lunch, the afternoon focuses on practice — with 3.5 hours of guided content creation, review and implementation exercises. This hands-on segment gives attendees the chance to apply new techniques immediately, with feedback from Katerina and support from fellow participants.
From product tags to storytelling reels — Katerina Perez breaks down what really sells on Instagram in her high-impact masterclass for jewellers
This is not a passive seminar. With just seven seats, it’s an interactive and collaborative setting where jewellery professionals can network, share experiences, and receive tailored feedback.
Attendees also receive:
One month’s access to Katerina’s closed WhatsApp support group
A set menu lunch and refreshments
A 15% discount on future 1-to-1 sessions with Katerina
Priority pricing on future training days
Whether you’re an emerging designer or a seasoned brand, this day offers a powerful reset for your Instagram strategy — and the chance to connect directly with one of the jewellery world’s most influential digital voices.
Beyond the masterclass: Attendees get access to Katerina’s private support group, exclusive discounts, and tailored guidance to keep the momentum going
Date: 25 July
Time: 9:30–17:00
Location: Central London
Fee: £950 + VAT
Contact: katerina@katerinaperez.com
Payment Options: Bank transfer, cash (card & PayPal incur 5% fee)
Our founder, Andrew Martyniuk, attended a teaser session with Katerina a few years ago and highly recommends the experience.
“The 2–3 hour session I did with Katerina in London was packed with insight. This full-day version will be a game-changer for anyone new to selling on Instagram — it gives you a real foundation to build from,”
Andrew Martyniuk - The Jewels Club Founder
Katerina Perez with The Jewels Club Founder, Andrew Martyniuk in Copenhagen
Seats are limited — and it’s only 10 days away. Early booking is strongly advised.
Find out more about Katerina on her website. To avoid missing out, email her at katerina@katerinaperez.com or send a message directly on Instagram.
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