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Why Graff Wants Diamonds To Feel More Playful Why Graff Wants Diamonds To Feel More Playful

Why Graff Wants Diamonds To Feel More Playful

The new Foufou collection reimagines the classic solitaire through stackable designs intended for everyday styling and self-expression

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When Two Jewellery Originals Join Forces: Polly Wales and Castro Smith Create Sixteen Wearable Worlds When Two Jewellery Originals Join Forces: Polly Wales and Castro Smith Create Sixteen Wearable Worlds

When Two Jewellery Originals Join Forces: Polly Wales and Castro Smith Create Sixteen Wearable Worlds

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Summer Found Its Jewel: Stephen Webster Revisits Fly By Night Summer Found Its Jewel: Stephen Webster Revisits Fly By Night

Summer Found Its Jewel: Stephen Webster Revisits Fly By Night

New Crystal Haze colourways bring fresh energy to one of Stephen Webster’s most recognisable jewellery collections

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Why Selling a Luxury Watch Remains a Challenge for Collectors Why Selling a Luxury Watch Remains a Challenge for Collectors

Why Selling a Luxury Watch Remains a Challenge for Collectors

EveryWatch’s new Sales Advisory platform aims to tackle some of the biggest frustrations facing watch owners looking to sell in today’s secondary market

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Why Gabriel & Co. Chose Jessica Alba For Its First Celebrity Campaign Why Gabriel & Co. Chose Jessica Alba For Its First Celebrity Campaign

Why Gabriel & Co. Chose Jessica Alba For Its First Celebrity Campaign

The appointment of Jessica Alba signals more than a new marketing campaign. It reflects a wider shift in how jewellery brands are choosing to tell their stories

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Swarovski’s Summer Campaign Turns Jewellery Into A Celebration Of Joy Swarovski’s Summer Campaign Turns Jewellery Into A Celebration Of Joy

Swarovski’s Summer Campaign Turns Jewellery Into A Celebration Of Joy

With Ariana Grande at its centre, Swarovski’s latest campaign embraces colour, self-expression and a more playful vision of luxury

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How An 18th-Century Silk Gown Inspired One Of Boodles’ Most Beautiful Jewellery Collections How An 18th-Century Silk Gown Inspired One Of Boodles’ Most Beautiful Jewellery Collections

How An 18th-Century Silk Gown Inspired One Of Boodles’ Most Beautiful Jewellery Collections

The Silk Mantua suite transforms the colours and craftsmanship of a historic Spitalfields court dress into contemporary high jewellery

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Eyes of Many: Inside Kasun London’s Latest Collection Eyes of Many: Inside Kasun London’s Latest Collection

Eyes of Many: Inside Kasun London’s Latest Collection

Kasun London explores storytelling through one of history’s most recognisable symbols

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Sif Jakobs Finds Beauty In Simplicity With Foglia Sif Jakobs Finds Beauty In Simplicity With Foglia

Sif Jakobs Finds Beauty In Simplicity With Foglia

Inspired by the movement of a leaf, Foglia introduces a softer and more sculptural side to summer jewellery

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Bucherer Brings Its Skyline Vision Into Everyday Fine Jewellery Bucherer Brings Its Skyline Vision Into Everyday Fine Jewellery

Bucherer Brings Its Skyline Vision Into Everyday Fine Jewellery

Bucherer brings its Manhattan-inspired Skyline design into fine jewellery

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Talk to Me, Harry Winston and the Power of Jewellery Mythology Talk to Me, Harry Winston and the Power of Jewellery Mythology

Talk to Me, Harry Winston and the Power of Jewellery Mythology

Harry Winston’s latest high jewellery collection turns the House’s own legacy into a story of diamonds, Hollywood and extraordinary gemstones

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Buccellati’s Muse Collection and the Art of Reinventing an Icon Buccellati’s Muse Collection and the Art of Reinventing an Icon

Buccellati’s Muse Collection and the Art of Reinventing an Icon

The Italian house brings its historic Caviar motif into high jewellery, transforming one of Buccellati’s most recognisable signatures through colour and gemstones

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Spitaleri Jewellers And The Return Of The Atelier Experience Spitaleri Jewellers And The Return Of The Atelier Experience

Spitaleri Jewellers And The Return Of The Atelier Experience

Inside The Old Bond Street Jewellery House Blending Craftsmanship And Modern Luxury

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Going Strong: The Men’s Jewellery Market in 2026

Going Strong: The Men’s Jewellery Market in 2026

Men’s jewellery continues to gain momentum as style habits evolve across global markets.

  • RETAIL JEWELLER
Agatha Paris Accelerates Expansion Following UK Online Launch

Agatha Paris Accelerates Expansion Following UK Online Launch

Agatha Paris is building on recent momentum with a series of new European store openings.

  • FASHION NETWORK
When High Jewellery Becomes Strategy at Richard Mille

When High Jewellery Becomes Strategy at Richard Mille

Richard Mille’s latest creation highlights the growing importance of high jewellery within luxury watchmaking.

  • SCMP
How Businesses Are Navigating the Evolving Precious Metals Landscape

How Businesses Are Navigating the Evolving Precious Metals Landscape

Jewellery businesses are adapting to record precious metal prices through innovation, flexibility and strategic planning.

  • PRO JEWELLER
Summer Found Its Jewel: Stephen Webster Revisits Fly By Night

Summer Found Its Jewel: Stephen Webster Revisits Fly By Night

Stephen Webster introduces vibrant new interpretations of the Fly By Night collection for summer.

  • THE JEWELS CLUB
Why Selling a Luxury Watch Remains a Challenge for Collectors

Why Selling a Luxury Watch Remains a Challenge for Collectors

A new service aims to simplify the process of selling luxury watches in an increasingly complex resale market.

  • THE JEWELS CLUB
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Club Insights

Unveiling the World of Elegance and Sparkle

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The Hidden Risks of Buying Jewellery Online: Why Hallmarks Still Matter
10 Mar 2026

The Hidden Risks of Buying Jewellery Online: Why Hallmarks Still Matter

A new consumer guide highlights the risks of buying jewellery online, from missing UK hallmarks to misleading metal descriptions and unregulated overseas sellers

  • EDUCATION
  • INDUSTRY & POLICY
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Buying jewellery online has never been easier. With a few clicks, consumers can order rings, bracelets or diamond pieces from sellers anywhere in the world. But as the digital marketplace grows, so do the risks. A new consumer guide circulating within the jewellery trade raises concerns about how easily buyers can be misled when purchasing jewellery online — from unclear metal descriptions and missing hallmarks to AI-generated storefronts and misleading reviews. While the internet has opened the global jewellery market, it has also created a landscape where trust is not always guaranteed. The Hallmark: Still the Industry’s Most Important Consumer Protection At the centre of the discussion is...

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Featured Writers and Contributors

See our top CONTRIBUTORS

Andrew Martyniuk

Andrew Martyniuk

Founder & CEO

Founder of The Jewels Club, Andrew creates platforms that connect the world of jewellery through community, content and access.

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Sarah Stockley

Sarah Stockley

Freelance Editor/ Writer

I have 16 years experience in local newspapers, including picture editing, Photoshop skills, archiving, editing content and sourcing information for c...

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Howard Levine

Howard Levine

Managing Director of Diamnet

I am dedicated to diamonds and everything to do with diamonds. From Lab-Grown to Mined, I am constantly striving to find the best solution to create s...

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