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Serge Denimes: Building a Jewellery Brand Through Personal Identity

Oliver Proudlock’s label moves beyond its origins, balancing personal style with a growing presence in retail

Tiffany & Co. Blue Book 2026: Hidden Garden

A more measured collection, where movement, material and structure take precedence over spectacle

Chopard Ice Cube ‘Be Cube’: A Shift in How the Cube Is Seen

Rather than expanding the design, Chopard refines it, focusing on form, proportion and how the cube is experienced

Taylor & Hart: How a Bespoke Studio is Changing the Way Engagement Rings Are Bought

A design-led approach built around guidance, clarity and time is reshaping how customers navigate one of life’s most considered purchases

UltraVault: A Different Way of Holding Jewellery

As collections grow in value and visibility, the way they are stored is becoming less fixed and more considered

Chopard Caroline’s Garden: A Personal Vision In Full Bloom

A new Haute Joaillerie collection inspired by Caroline Scheufele’s private world of colour, nature and imagination

Curteis And SMO Gold: A New Standard For Traceable Gold In The UK Jewellery Trade

Curteis partners with Betts Metals’ SMO Gold to launch a fully traceable chain collection for independent retailers

Boodles x Bentley: When Jewellery Steps Inside the World of Luxury

From diamonds worn on the body to diamonds embedded in experience, this collaboration signals a new direction for high jewellery

Emily Kuvin: A New York Designer Blending Colour, Craft and Modern Fine Jewellery

Balancing structure and expression, Emily Kuvin creates jewellery designed to be worn, layered and lived with

Vicki Sarge introduces ‘Milandes’ as the brand enters a new creative phase

A surrealist-inspired collection rooted in 1930s glamour marks a new moment for the London-based jewellery house

The Daily Club

Read Daily hot topics about jewels around the world

The Daily Club Vault

Andrew Morton to Step Down from Weston Beamor and Domino

Andrew Morton will step down after nearly two decades leading Weston Beamor and Domino Jewellery.

PRO JEWELLER

Boucheron Opens Shanghai Flagship with High Jewellery Exhibition

Boucheron unveils a Shanghai flagship alongside a high jewellery exhibition.

PRESTIGE

Family-Run Jewellery Brand Enters Administration After 40 Years

A UK jewellery brand with over four decades of history has entered administration.

BIRMINGHAM LIVE

Stuller Introduces Hundreds of New Designs in Latest Catalogue

Stuller releases its 2026–2027 catalogue, adding new designs and expanded bridal offerings.

JEWELLERY BUSINESS

How Jewellery Becomes a Screen Star

Jewellery is moving beyond styling, becoming part of narrative and character on screen.

SCMP

Serge Denimes: Building a Jewellery Brand Through Personal Identity

Serge Denimes expands beyond its roots, shaping a brand built on identity and direction.

THE JEWELS CLUB

Featured Articles

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Serge Denimes: Building a Jewellery Brand Through Personal Identity

By Andrew Martyniuk

Serge Denimes continues to grow, with Oliver Proudlock’s personal style shaping a brand that is now moving into wider retail and international markets

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List of all featured stories

Tiffany & Co. Blue Book 2026: Hidden Garden

HIGH JEWELLERY
TIFFANY & CO

Apr 25, 2026
Andrew Martyniuk

UltraVault: A Different Way of Holding Jewellery

ULTRAVAULT

Apr 24, 2026
Andrew Martyniuk

Chopard Ice Cube ‘Be Cube’: A Shift in How the Cube Is Seen

FINE JEWELLERY
CHOPARD

Apr 23, 2026
Andrew Martyniuk

Curteis And SMO Gold: A New Standard For Traceable Gold In The UK Jewellery Trade

GOLD
SMO GOLD

Apr 22, 2026
Andrew Martyniuk

Chopard Caroline’s Garden: A Personal Vision In Full Bloom

HIGH JEWELLERY
GEMSTONES
CHOPARD

Apr 22, 2026
Andrew Martyniuk

Taylor & Hart: How a Bespoke Studio is Changing the Way Engagement Rings Are Bought

TAYLOR & HART
BESPOKE JEWELLERY

Apr 22, 2026
Andrew Martyniuk

Club Insights

Unveiling the World of Elegance and Sparkle

All Club Insights All Club Insights

10 Mar 2026

The Hidden Risks of Buying Jewellery Online: Why Hallmarks Still Matter

A new consumer guide highlights the risks of buying jewellery online, from missing UK hallmarks to misleading metal descriptions and unregulated overseas sellers

EDUCATION
INDUSTRY & POLICY

Buying jewellery online has never been easier. With a few clicks, consumers can order rings, bracelets or diamond pieces from sellers anywhere in the world. But as the digital marketplace grows, so do the risks. A new consumer guide circulating within the jewellery trade raises concerns about how easily buyers can be misled when purchasing jewellery online — from unclear metal descriptions and missing hallmarks to AI-generated storefronts and misleading reviews. While the internet has opened the global jewellery market, it has also created a landscape where trust is not always guaranteed. The Hallmark: Still the Industry’s Most Important Consumer Protection At the centre of the discussion is...

Featured Writers and Contributors

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Andrew Martyniuk

Founder & CEO

Founder of The Jewels Club, Andrew creates platforms that connect the world of jewellery through community, content and access.

Sarah Stockley

Freelance Editor/ Writer

I have 16 years experience in local newspapers, including picture editing, Photoshop skills, archiving, editing content and sourcing information for c...

Howard Levine

Managing Director of Diamnet

I am dedicated to diamonds and everything to do with diamonds. From Lab-Grown to Mined, I am constantly striving to find the best solution to create s...

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