Emily Kuvin: A New York Designer Blending Colour, Craft and Modern Fine Jewellery Emily Kuvin: A New York Designer Blending Colour, Craft and Modern Fine Jewellery

Emily Kuvin: A New York Designer Blending Colour, Craft and Modern Fine Jewellery

Balancing structure and expression, Emily Kuvin creates jewellery designed to be worn, layered and lived with

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Pasquale Bruni Unveils Giardini Segreti Campaign Marking 65 Years Pasquale Bruni Unveils Giardini Segreti Campaign Marking 65 Years

Pasquale Bruni Unveils Giardini Segreti Campaign Marking 65 Years

A new campaign places the maison’s signature collection at the centre of a Gulf rollout

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Vicki Sarge introduces ‘Milandes’ as the brand enters a new creative phase Vicki Sarge introduces ‘Milandes’ as the brand enters a new creative phase

Vicki Sarge introduces ‘Milandes’ as the brand enters a new creative phase

A surrealist-inspired collection rooted in 1930s glamour marks a new moment for the London-based jewellery house

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Graff’s Butterfly Returns — And It’s Louder, Bolder and Built for Now Graff’s Butterfly Returns — And It’s Louder, Bolder and Built for Now

Graff’s Butterfly Returns — And It’s Louder, Bolder and Built for Now

A new campaign repositions one of high jewellery’s most recognisable motifs

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David Yurman’s Chevron Enters a New Chapter with Michael B. Jordan David Yurman’s Chevron Enters a New Chapter with Michael B. Jordan

David Yurman’s Chevron Enters a New Chapter with Michael B. Jordan

A defining men’s jewellery collection is repositioned through culture, identity and the pursuit of excellence

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Cardi B Wears NeverNoT, Spotlighting a New Direction in Statement Jewellery Cardi B Wears NeverNoT, Spotlighting a New Direction in Statement Jewellery

Cardi B Wears NeverNoT, Spotlighting a New Direction in Statement Jewellery

Seen in a bold yellow gold and diamond ring, Cardi B brings attention to London-based brand NeverNoT and its design-led approach to fine jewellery

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EXCLUSIVE: Nivoda Surpasses $1 Billion in Diamond Sales as It Moves Into Jewellery EXCLUSIVE: Nivoda Surpasses $1 Billion in Diamond Sales as It Moves Into Jewellery

EXCLUSIVE: Nivoda Surpasses $1 Billion in Diamond Sales as It Moves Into Jewellery

A major milestone signals the next phase for one of the trade’s fastest-scaling platforms

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Designer Spotlight: Jasmine Alexander — Jewellery That Speaks Before It Sparkles Designer Spotlight: Jasmine Alexander — Jewellery That Speaks Before It Sparkles

Designer Spotlight: Jasmine Alexander — Jewellery That Speaks Before It Sparkles

Known as the “Poet Goldsmith,” Jasmine Alexander creates fine jewellery shaped by emotion, language and a refusal to follow convention

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Andrew Martyniuk: Why Jewellery Is an Industry You Never Leave Andrew Martyniuk: Why Jewellery Is an Industry You Never Leave

Andrew Martyniuk: Why Jewellery Is an Industry You Never Leave

From trade titles to The Jewels Club — building a new voice for jewellery

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Curteis at 50: From Attic Beginnings to a British Manufacturing Powerhouse Curteis at 50: From Attic Beginnings to a British Manufacturing Powerhouse

Curteis at 50: From Attic Beginnings to a British Manufacturing Powerhouse

Five decades of engineering, craftsmanship and family values shaping UK jewellery manufacturing

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CR Gems: A New Standard in Coloured Gemstone Supply for the Modern Trade CR Gems: A New Standard in Coloured Gemstone Supply for the Modern Trade

CR Gems: A New Standard in Coloured Gemstone Supply for the Modern Trade

From London to New York, CR Gems combines global inventory, GIA-certified gemstones and forward-thinking digital tools to support how today’s jewellery industry buys and sells

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Ariana Grande’s Second Swarovski Collection Turns to Nature, Colour and Crystal Fantasy Ariana Grande’s Second Swarovski Collection Turns to Nature, Colour and Crystal Fantasy

Ariana Grande’s Second Swarovski Collection Turns to Nature, Colour and Crystal Fantasy

The latest Ariana Grande x Swarovski capsule introduces dragonflies, flowers and crystal pearls in a brighter, more expressive second chapter

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The Daily Club

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The Daily Club Vault
Brooches Return as SS26’s Must-Have Accessory for Men and Women

Brooches Return as SS26’s Must-Have Accessory for Men and Women

Brooches take centre stage as a key jewellery trend for SS26.

  • LUXURY LONDON
Inside London’s Smash-and-Grab Crimewave Targeting Jewellers

Inside London’s Smash-and-Grab Crimewave Targeting Jewellers

London jewellers face a surge in smash-and-grab robberies

  • EVENING STANDARD
Julianne Moore’s Understated Style Shines Alongside Messika Diamonds

Julianne Moore’s Understated Style Shines Alongside Messika Diamonds

Julianne Moore pairs understated style with Messika diamonds.

  • VOGUE
Vicki Sarge Introduces ‘Milandes’ as the Brand Enters a New Creative Phase

Vicki Sarge Introduces ‘Milandes’ as the Brand Enters a New Creative Phase

Vicki Sarge unveils Milandes, marking a new creative direction.

  • THE JEWELS CLUB
Club Insight: World Diamond Day Is the Industry’s Most Coordinated Consumer Push Yet

Club Insight: World Diamond Day Is the Industry’s Most Coordinated Consumer Push Yet

World Diamond Day brings a coordinated global push for natural diamonds.

  • THE JEWELS CLUB
Graff’s Butterfly Returns — And It’s Louder, Bolder and Built for Now

Graff’s Butterfly Returns — And It’s Louder, Bolder and Built for Now

Graff reintroduces its butterfly motif through a bold new campaign

  • THE JEWELS CLUB

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Club Insights

Unveiling the World of Elegance and Sparkle

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The Hidden Risks of Buying Jewellery Online: Why Hallmarks Still Matter
10 Mar 2026

The Hidden Risks of Buying Jewellery Online: Why Hallmarks Still Matter

A new consumer guide highlights the risks of buying jewellery online, from missing UK hallmarks to misleading metal descriptions and unregulated overseas sellers

  • EDUCATION
  • INDUSTRY & POLICY

Buying jewellery online has never been easier. With a few clicks, consumers can order rings, bracelets or diamond pieces from sellers anywhere in the world. But as the digital marketplace grows, so do the risks. A new consumer guide circulating within the jewellery trade raises concerns about how easily buyers can be misled when purchasing jewellery online — from unclear metal descriptions and missing hallmarks to AI-generated storefronts and misleading reviews. While the internet has opened the global jewellery market, it has also created a landscape where trust is not always guaranteed. The Hallmark: Still the Industry’s Most Important Consumer Protection At the centre of the discussion is...

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The Jewel Club The Jewel Club

Featured Writers and Contributors

See our top CONTRIBUTORS

Andrew Martyniuk

Andrew Martyniuk

Founder & CEO

Founder of The Jewels Club, Andrew creates platforms that connect the world of jewellery through community, content and access.

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Sarah Stockley

Sarah Stockley

Freelance Editor/ Writer

I have 16 years experience in local newspapers, including picture editing, Photoshop skills, archiving, editing content and sourcing information for c...

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Howard Levine

Howard Levine

Managing Director of Diamnet

I am dedicated to diamonds and everything to do with diamonds. From Lab-Grown to Mined, I am constantly striving to find the best solution to create s...

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