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Swarovski’s Summer Campaign Turns Jewellery Into A Celebration Of Joy

With Ariana Grande at its centre, Swarovski’s latest campaign embraces colour, self-expression and a more playful vision of luxury

Why Gabriel & Co. Chose Jessica Alba For Its First Celebrity Campaign

The appointment of Jessica Alba signals more than a new marketing campaign. It reflects a wider shift in how jewellery brands are choosing to tell their stories

How An 18th-Century Silk Gown Inspired One Of Boodles’ Most Beautiful Jewellery Collections

The Silk Mantua suite transforms the colours and craftsmanship of a historic Spitalfields court dress into contemporary high jewellery

Sif Jakobs Finds Beauty In Simplicity With Foglia

Inspired by the movement of a leaf, Foglia introduces a softer and more sculptural side to summer jewellery

Bucherer Brings Its Skyline Vision Into Everyday Fine Jewellery

Bucherer brings its Manhattan-inspired Skyline design into fine jewellery

Eyes of Many: Inside Kasun London’s Latest Collection

Kasun London explores storytelling through one of history’s most recognisable symbols

Van Cleef & Arpels and the Quiet Strength of Perlée

The Maison’s latest Perlée rings show how one of jewellery’s simplest design details has become a lasting modern signature

Talk to Me, Harry Winston and the Power of Jewellery Mythology

Harry Winston’s latest high jewellery collection turns the House’s own legacy into a story of diamonds, Hollywood and extraordinary gemstones

Messika’s Moderniste Collection Signals a New Chapter for the Maison

For its twentieth anniversary, Messika moves beyond its signature moving diamonds and into a more sculptural, architectural world of jewellery

Buccellati’s Muse Collection and the Art of Reinventing an Icon

The Italian house brings its historic Caviar motif into high jewellery, transforming one of Buccellati’s most recognisable signatures through colour and gemstones

Spitaleri Jewellers And The Return Of The Atelier Experience

Inside The Old Bond Street Jewellery House Blending Craftsmanship And Modern Luxury

UltraVault: A Different Way of Holding Jewellery

As collections grow in value and visibility, the way they are stored is becoming less fixed and more considered

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Susana Vega Is Redefining Fine Jewellery Through Wood

Susana Vega is challenging traditional jewellery conventions through the use of wood as a primary material.

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Can AI Change the Way Gemstones Are Sold Online?

A new AI-powered tool is helping customers visualise gemstones before making a purchase.

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Sif Jakobs Embraces Organic Design With the Foglia Collection

Foglia explores the beauty of nature through sculptural and understated jewellery design.

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How an 18th-Century Silk Gown Inspired a New Boodles Collection

Boodles looks to British textile heritage for inspiration in its latest high jewellery creation.

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Why Gabriel & Co. Chose Jessica Alba for Its First Celebrity Campaign

Jessica Alba’s appointment signals a new approach to how jewellery brands connect with consumers.

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Swarovski’s Summer Campaign Turns Jewellery Into A Celebration Of Joy

Swarovski’s latest campaign embraces optimism through colour, creativity and personal style.

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Featured Articles

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Why Gabriel & Co. Chose Jessica Alba For Its First Celebrity Campaign

By Andrew Martyniuk

Gabriel & Co. has named Jessica Alba as the face of its first celebrity campaign, highlighting the growing importance of authenticity and personal connection in jewellery marketing

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List of all featured stories

How An 18th-Century Silk Gown Inspired One Of Boodles’ Most Beautiful Jewellery Collections

HIGH JEWELLERY
BOODLES

Jun 08, 2026
Andrew Martyniuk

Sif Jakobs Finds Beauty In Simplicity With Foglia

FASHION JEWELLERY

Jun 08, 2026
The Jewels Club

Swarovski’s Summer Campaign Turns Jewellery Into A Celebration Of Joy

SWAROVSKI

Jun 08, 2026
Andrew Martyniuk

Eyes of Many: Inside Kasun London’s Latest Collection

KASUN LONDON

Jun 03, 2026
Andrew Martyniuk

Bucherer Brings Its Skyline Vision Into Everyday Fine Jewellery

FINE JEWELLERY

Jun 03, 2026
Andrew Martyniuk

Messika’s Moderniste Collection Signals a New Chapter for the Maison

MESSIKA

May 23, 2026
Andrew Martyniuk

Club Insights

Unveiling the World of Elegance and Sparkle

All Club Insights All Club Insights

10 Mar 2026

The Hidden Risks of Buying Jewellery Online: Why Hallmarks Still Matter

A new consumer guide highlights the risks of buying jewellery online, from missing UK hallmarks to misleading metal descriptions and unregulated overseas sellers

EDUCATION
INDUSTRY & POLICY

Buying jewellery online has never been easier. With a few clicks, consumers can order rings, bracelets or diamond pieces from sellers anywhere in the world. But as the digital marketplace grows, so do the risks. A new consumer guide circulating within the jewellery trade raises concerns about how easily buyers can be misled when purchasing jewellery online — from unclear metal descriptions and missing hallmarks to AI-generated storefronts and misleading reviews. While the internet has opened the global jewellery market, it has also created a landscape where trust is not always guaranteed. The Hallmark: Still the Industry’s Most Important Consumer Protection At the centre of the discussion is...

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Andrew Martyniuk

Founder & CEO

Founder of The Jewels Club, Andrew creates platforms that connect the world of jewellery through community, content and access.

Sarah Stockley

Freelance Editor/ Writer

I have 16 years experience in local newspapers, including picture editing, Photoshop skills, archiving, editing content and sourcing information for c...

Howard Levine

Managing Director of Diamnet

I am dedicated to diamonds and everything to do with diamonds. From Lab-Grown to Mined, I am constantly striving to find the best solution to create s...

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