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CLUB INSIGHT: The Hidden Risks of Buying Jewellery Online: Why Hallmarks Still Matter

A new consumer guide highlights the growing risks facing buyers as jewellery sales move rapidly into the digital marketplace

Pharrell, NIGO and Jacob & Co. — A Heart Pendant Celebrating Three Decades of Cultural Influence

Pharrell Williams, NIGO and Jacob & Co. unite for a JOOPITER jewellery release celebrating decades of creative influence

NTERDI — A New Dubai Jewellery House Exploring Modern Form and Meaning

A new jewellery house from Dubai exploring modern form through gold, diamonds and sculptural collections

Figlia Dei Fiori — Pasquale Bruni’s Green Renaissance in a World of Feminine Florals

Pasquale Bruni unveils a refreshed green chapter within its iconic Figlia dei Fiori collection

Giovanni Raspini Refines the Language of Silver for SS26

Texture, colour and sculptural craft converge in a confident new Italian chapter

Bulgari and Dua Lipa: Redefining Modern Luxury Through Cultural Influence

A cultural and creative partnership that signals a fresh chapter for one of Italy’s most iconic maisons

Graff Launches a New Tilda’s Bow Campaign Celebrating Unbreakable Bonds

A renewed expression of Graff’s iconic bow motif, where diamonds capture the poetry of family, love and legacy

SMO Gold: How Betts Group Is Rewriting the Rules of Responsible Gold

A clear, factual examination of how Betts Group’s Single Mine Origin model is reshaping provenance, sustainability and transparency across the modern jewellery industry.

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The Daily Club Vault

Signet Reports £5.3 Billion in Annual Sales

Signet reports £5.3 billion in annual sales with a 1% rise in same-store performance.

PRO JEWELLER

Where’s My Money? Your Tariff Refund Questions Answered

A U.S. court ruling on illegal tariffs raises questions about how billions will be refunded.

JCK ONLINE

Nigel O’Reilly on Craft, Heritage and Building a Jewellery Career

Jewellery designer Nigel O’Reilly discusses his artistic journey and the inspirations behind his work.

IRISH INDEPENDENT

Joanna Carson’s Jewels Lead White-Glove Auction Sale

Jewellery from Joanna Carson’s estate leads a white-glove auction at John Moran Auctioneers.

NATIONAL JEWELLER

Bold Link Chains Make a Comeback in Modern Jewellery

Statement chain jewellery with bold links is returning as a major trend in silver and gold.

SCMP

Dior SS26 Jewellery Turns Sculptural Under Jonathan Anderson

Jonathan Anderson pushes Dior’s SS26 jewellery into sculptural territory with bold metal and resin designs.

BUSINESS TODAY

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Pharrell, NIGO and Jacob & Co. — A Heart Pendant Celebrating Three Decades of Cultural Influence

By Andrew Martyniuk

Pharrell Williams, NIGO and Jacob & Co. collaborate on a heart pendant celebrating decades of influence across streetwear, music and jewellery culture

Interested to read all articles?

List of all featured stories

NTERDI — A New Dubai Jewellery House Exploring Modern Form and Meaning

NTERDI

Mar 05, 2026
Andrew Martyniuk

Figlia Dei Fiori — Pasquale Bruni’s Green Renaissance in a World of Feminine Florals

BETTS GROUP

Feb 26, 2026
Aj Powell

Treowth — Andrew Geoghegan’s Anglo-Saxon Discovery Sparks a New Fine Jewellery Chapter

FINE JEWELLERY
ANDREW GEOGHEGAN

Feb 20, 2026
Andrew Martyniuk

Giovanni Raspini Refines the Language of Silver for SS26

FASHION JEWELLERY
GIOVANNI RASPINI

Feb 20, 2026
Andrew Martyniuk

Escalating Threats to the Jewellery Sector — A Conversation with Jeff Hill of Harrier Global

SECURITY
HARRIER GLOBAL

Feb 20, 2026
Andrew Martyniuk

Bulgari and Dua Lipa: Redefining Modern Luxury Through Cultural Influence

BULGARI

Feb 19, 2026
Andrew Martyniuk

Club Insights

Unveiling the World of Elegance and Sparkle

All Club Insights All Club Insights

10 Mar 2026

The Hidden Risks of Buying Jewellery Online: Why Hallmarks Still Matter

A new consumer guide highlights the risks of buying jewellery online, from missing UK hallmarks to misleading metal descriptions and unregulated overseas sellers

EDUCATION
INDUSTRY & POLICY

Buying jewellery online has never been easier. With a few clicks, consumers can order rings, bracelets or diamond pieces from sellers anywhere in the world. But as the digital marketplace grows, so do the risks.   A new consumer guide circulating within the jewellery trade raises concerns about how easily buyers can be misled when purchasing jewellery online — from unclear metal descriptions and missing hallmarks to AI-generated storefronts and misleading reviews.   While the internet has opened the global jewellery market, it has also created a landscape where trust is not always guaranteed.     The Hallmark: Still the Industry’s Most Important Consu...

Featured Writers and Contributors

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Andrew Martyniuk

Founder & CEO

Founder of The Jewels Club, Andrew creates platforms that connect the world of jewellery through community, content and access.

Sarah Stockley

Freelance Editor/ Writer

I have 16 years experience in local newspapers, including picture editing, Photoshop skills, archiving, editing content and sourcing information for c...

Howard Levine

Managing Director of Diamnet

I am dedicated to diamonds and everything to do with diamonds. From Lab-Grown to Mined, I am constantly striving to find the best solution to create s...

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