Could Professional Ear Piercing Be the High Street Opportunity Retailers Have Been Waiting For?
Goodman Bros explains how the Inverness ear piercing system can help retailers grow customer loyalty and sale
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By Andrew Martyniuk
A new high jewellery collection that embraces bold design and artistic expression
Read More Jul 04, 2026
Andrew Martyniuk
Retail has changed. Consumers no longer visit stores simply to buy products. Increasingly, they are looking for experiences, expert advice and services that cannot be replicated online. For jewellers, pharmacies, beauty retailers and department stores, that shift presents both a challenge and an opportunity. According to Joanna Merrison, Marketing Manager of Goodman Bros, professional ear piercing has become one of the most effective ways for retailers to create meaningful customer experiences while building long-term loyalty. More Than Just A Piercing Unlike many retail purchases, ear piercing doesn’t end once the transaction has been completed. Customers often return to purchase aftercare...
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Founder of The Jewels Club, Andrew creates platforms that connect the world of jewellery through community, content and access.
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I have 16 years experience in local newspapers, including picture editing, Photoshop skills, archiving, editing content and sourcing information for c...
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