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Graff Ushers In a Golden Era with New Laurence Graff Signature Campaign Graff Ushers In a Golden Era with New Laurence Graff Signature Campaign

Graff Ushers In a Golden Era with New Laurence Graff Signature Campaign

Set against the Los Angeles skyline, Graff’s latest Laurence Graff Signature campaign celebrates faceted gold jewellery inspired by the geometry of its extraordinary diamonds

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Betts Launches 3D Wedding Ring Designer For Independent Jewellers Betts Launches 3D Wedding Ring Designer For Independent Jewellers

Betts Launches 3D Wedding Ring Designer For Independent Jewellers

The Betts Group’s new 3D Wedding Ring Designer reflects a growing demand for customisation, transparency and customer involvement

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Why Graff Wants Diamonds To Feel More Playful Why Graff Wants Diamonds To Feel More Playful

Why Graff Wants Diamonds To Feel More Playful

The new Foufou collection reimagines the classic solitaire through stackable designs intended for everyday styling and self-expression

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When Two Jewellery Originals Join Forces: Polly Wales and Castro Smith Create Sixteen Wearable Worlds When Two Jewellery Originals Join Forces: Polly Wales and Castro Smith Create Sixteen Wearable Worlds

When Two Jewellery Originals Join Forces: Polly Wales and Castro Smith Create Sixteen Wearable Worlds

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Summer Found Its Jewel: Stephen Webster Revisits Fly By Night Summer Found Its Jewel: Stephen Webster Revisits Fly By Night

Summer Found Its Jewel: Stephen Webster Revisits Fly By Night

New Crystal Haze colourways bring fresh energy to one of Stephen Webster’s most recognisable jewellery collections

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Why Selling a Luxury Watch Remains a Challenge for Collectors Why Selling a Luxury Watch Remains a Challenge for Collectors

Why Selling a Luxury Watch Remains a Challenge for Collectors

EveryWatch’s new Sales Advisory platform aims to tackle some of the biggest frustrations facing watch owners looking to sell in today’s secondary market

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Swarovski’s Summer Campaign Turns Jewellery Into A Celebration Of Joy Swarovski’s Summer Campaign Turns Jewellery Into A Celebration Of Joy

Swarovski’s Summer Campaign Turns Jewellery Into A Celebration Of Joy

With Ariana Grande at its centre, Swarovski’s latest campaign embraces colour, self-expression and a more playful vision of luxury

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Why Gabriel & Co. Chose Jessica Alba For Its First Celebrity Campaign Why Gabriel & Co. Chose Jessica Alba For Its First Celebrity Campaign

Why Gabriel & Co. Chose Jessica Alba For Its First Celebrity Campaign

The appointment of Jessica Alba signals more than a new marketing campaign. It reflects a wider shift in how jewellery brands are choosing to tell their stories

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How An 18th-Century Silk Gown Inspired One Of Boodles’ Most Beautiful Jewellery Collections How An 18th-Century Silk Gown Inspired One Of Boodles’ Most Beautiful Jewellery Collections

How An 18th-Century Silk Gown Inspired One Of Boodles’ Most Beautiful Jewellery Collections

The Silk Mantua suite transforms the colours and craftsmanship of a historic Spitalfields court dress into contemporary high jewellery

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Eyes of Many: Inside Kasun London’s Latest Collection Eyes of Many: Inside Kasun London’s Latest Collection

Eyes of Many: Inside Kasun London’s Latest Collection

Kasun London explores storytelling through one of history’s most recognisable symbols

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Sif Jakobs Finds Beauty In Simplicity With Foglia Sif Jakobs Finds Beauty In Simplicity With Foglia

Sif Jakobs Finds Beauty In Simplicity With Foglia

Inspired by the movement of a leaf, Foglia introduces a softer and more sculptural side to summer jewellery

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Spitaleri Jewellers And The Return Of The Atelier Experience Spitaleri Jewellers And The Return Of The Atelier Experience

Spitaleri Jewellers And The Return Of The Atelier Experience

Inside The Old Bond Street Jewellery House Blending Craftsmanship And Modern Luxury

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10-Carat Blue Diamond Surpasses Expectations at Sotheby’s New York

10-Carat Blue Diamond Surpasses Expectations at Sotheby’s New York

A 10.02-carat blue diamond was among the standout lots at Sotheby’s High Jewelry sale in New York.

  • RAPAPORT
Why the World Still Can’t Resist Ancient Egypt

Why the World Still Can’t Resist Ancient Egypt

Ancient Egypt continues to inspire designers, collectors and luxury maisons centuries after its decline.

  • COUNTRY LIFE
Vicenzaoro Organiser and AFEMO Renew Strategic Partnership

Vicenzaoro Organiser and AFEMO Renew Strategic Partnership

The renewed partnership strengthens collaboration between two key organisations serving the global jewellery manufacturing sector.

  • PRO JEWELLER
Why Gem-A’s 2026 Conference Reflects the Changing Face of Gemmology

Why Gem-A’s 2026 Conference Reflects the Changing Face of Gemmology

Gem-A’s flagship conference highlights the evolving priorities shaping modern gemmology.

  • THE JEWELS CLUB
Graff Celebrates a Golden Era with New Laurence Graff Signature Campaign

Graff Celebrates a Golden Era with New Laurence Graff Signature Campaign

Graff’s latest campaign places gold centre stage through the sculptural forms of the Laurence Graff Signature collection.

  • THE JEWELS CLUB
Why UltraVault Is Bringing Safe Deposit Boxes Directly to Clients

Why UltraVault Is Bringing Safe Deposit Boxes Directly to Clients

UltraVault is challenging traditional perceptions of safe deposit boxes by bringing secure storage directly to customers.

  • THE JEWELS CLUB
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The Hidden Risks of Buying Jewellery Online: Why Hallmarks Still Matter
10 Mar 2026

The Hidden Risks of Buying Jewellery Online: Why Hallmarks Still Matter

A new consumer guide highlights the risks of buying jewellery online, from missing UK hallmarks to misleading metal descriptions and unregulated overseas sellers

  • EDUCATION
  • INDUSTRY & POLICY
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Buying jewellery online has never been easier. With a few clicks, consumers can order rings, bracelets or diamond pieces from sellers anywhere in the world. But as the digital marketplace grows, so do the risks. A new consumer guide circulating within the jewellery trade raises concerns about how easily buyers can be misled when purchasing jewellery online — from unclear metal descriptions and missing hallmarks to AI-generated storefronts and misleading reviews. While the internet has opened the global jewellery market, it has also created a landscape where trust is not always guaranteed. The Hallmark: Still the Industry’s Most Important Consumer Protection At the centre of the discussion is...

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The Jewel Club The Jewel Club

Featured Writers and Contributors

See our top CONTRIBUTORS

Andrew Martyniuk

Andrew Martyniuk

Founder & CEO

Founder of The Jewels Club, Andrew creates platforms that connect the world of jewellery through community, content and access.

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Sarah Stockley

Sarah Stockley

Freelance Editor/ Writer

I have 16 years experience in local newspapers, including picture editing, Photoshop skills, archiving, editing content and sourcing information for c...

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Howard Levine

Howard Levine

Managing Director of Diamnet

I am dedicated to diamonds and everything to do with diamonds. From Lab-Grown to Mined, I am constantly striving to find the best solution to create s...

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