Serge Denimes: Building a Jewellery Brand Through Personal Identity Serge Denimes: Building a Jewellery Brand Through Personal Identity

Serge Denimes: Building a Jewellery Brand Through Personal Identity

Oliver Proudlock’s label moves beyond its origins, balancing personal style with a growing presence in retail

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Tiffany & Co. Blue Book 2026: Hidden Garden Tiffany & Co. Blue Book 2026: Hidden Garden

Tiffany & Co. Blue Book 2026: Hidden Garden

A more measured collection, where movement, material and structure take precedence over spectacle

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Chopard Ice Cube ‘Be Cube’: A Shift in How the Cube Is Seen Chopard Ice Cube ‘Be Cube’: A Shift in How the Cube Is Seen

Chopard Ice Cube ‘Be Cube’: A Shift in How the Cube Is Seen

Rather than expanding the design, Chopard refines it, focusing on form, proportion and how the cube is experienced

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Taylor & Hart: How a Bespoke Studio is Changing the Way Engagement Rings Are Bought Taylor & Hart: How a Bespoke Studio is Changing the Way Engagement Rings Are Bought

Taylor & Hart: How a Bespoke Studio is Changing the Way Engagement Rings Are Bought

A design-led approach built around guidance, clarity and time is reshaping how customers navigate one of life’s most considered purchases

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UltraVault: A Different Way of Holding Jewellery UltraVault: A Different Way of Holding Jewellery

UltraVault: A Different Way of Holding Jewellery

As collections grow in value and visibility, the way they are stored is becoming less fixed and more considered

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Chopard Caroline’s Garden: A Personal Vision In Full Bloom Chopard Caroline’s Garden: A Personal Vision In Full Bloom

Chopard Caroline’s Garden: A Personal Vision In Full Bloom

A new Haute Joaillerie collection inspired by Caroline Scheufele’s private world of colour, nature and imagination

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Curteis And SMO Gold: A New Standard For Traceable Gold In The UK Jewellery Trade Curteis And SMO Gold: A New Standard For Traceable Gold In The UK Jewellery Trade

Curteis And SMO Gold: A New Standard For Traceable Gold In The UK Jewellery Trade

Curteis partners with Betts Metals’ SMO Gold to launch a fully traceable chain collection for independent retailers

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Boodles x Bentley: When Jewellery Steps Inside the World of Luxury Boodles x Bentley: When Jewellery Steps Inside the World of Luxury

Boodles x Bentley: When Jewellery Steps Inside the World of Luxury

From diamonds worn on the body to diamonds embedded in experience, this collaboration signals a new direction for high jewellery

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Emily Kuvin: A New York Designer Blending Colour, Craft and Modern Fine Jewellery Emily Kuvin: A New York Designer Blending Colour, Craft and Modern Fine Jewellery

Emily Kuvin: A New York Designer Blending Colour, Craft and Modern Fine Jewellery

Balancing structure and expression, Emily Kuvin creates jewellery designed to be worn, layered and lived with

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Vicki Sarge introduces ‘Milandes’ as the brand enters a new creative phase Vicki Sarge introduces ‘Milandes’ as the brand enters a new creative phase

Vicki Sarge introduces ‘Milandes’ as the brand enters a new creative phase

A surrealist-inspired collection rooted in 1930s glamour marks a new moment for the London-based jewellery house

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Former C.W. Sellors MD Launches New Jewellery Business

Former C.W. Sellors MD Launches New Jewellery Business

James and Sophie Sellors launch new family-run jewellery and watch retailer Clarindon.

  • WATCHPRO
Lovisa to Launch New Flagship Concept at Liverpool ONE

Lovisa to Launch New Flagship Concept at Liverpool ONE

Lovisa introduces its premium flagship concept to Liverpool ONE.

  • EXPLORE LIVERPOOL
2026 Bridal Jewellery Trends Shift Towards Personal Expression

2026 Bridal Jewellery Trends Shift Towards Personal Expression

Bridal jewellery in 2026 is becoming more imaginative and personal.

  • JEWELLERY BUSINESS
The 2026 Guide: Launching a sustainable fashion jewellery brand in the UK

The 2026 Guide: Launching a sustainable fashion jewellery brand in the UK

Sustainability and consumer expectations continue to influence the future of fashion jewellery.

  • LONDON DAILY NEWS
UAE Gold Prices Become More Attractive for Indian Buyers

UAE Gold Prices Become More Attractive for Indian Buyers

Indian expats may increasingly turn to the UAE for gold purchases.

  • GULF NEWS
Cult Jewellery Brand Launches John Lewis Collaboration

Cult Jewellery Brand Launches John Lewis Collaboration

A cult jewellery label enters the high street through a new John Lewis collaboration.

  • ELLE

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The Hidden Risks of Buying Jewellery Online: Why Hallmarks Still Matter
10 Mar 2026

The Hidden Risks of Buying Jewellery Online: Why Hallmarks Still Matter

A new consumer guide highlights the risks of buying jewellery online, from missing UK hallmarks to misleading metal descriptions and unregulated overseas sellers

  • EDUCATION
  • INDUSTRY & POLICY

Buying jewellery online has never been easier. With a few clicks, consumers can order rings, bracelets or diamond pieces from sellers anywhere in the world. But as the digital marketplace grows, so do the risks. A new consumer guide circulating within the jewellery trade raises concerns about how easily buyers can be misled when purchasing jewellery online — from unclear metal descriptions and missing hallmarks to AI-generated storefronts and misleading reviews. While the internet has opened the global jewellery market, it has also created a landscape where trust is not always guaranteed. The Hallmark: Still the Industry’s Most Important Consumer Protection At the centre of the discussion is...

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See our top CONTRIBUTORS

Andrew Martyniuk

Andrew Martyniuk

Founder & CEO

Founder of The Jewels Club, Andrew creates platforms that connect the world of jewellery through community, content and access.

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Sarah Stockley

Sarah Stockley

Freelance Editor/ Writer

I have 16 years experience in local newspapers, including picture editing, Photoshop skills, archiving, editing content and sourcing information for c...

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Howard Levine

Howard Levine

Managing Director of Diamnet

I am dedicated to diamonds and everything to do with diamonds. From Lab-Grown to Mined, I am constantly striving to find the best solution to create s...

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