The story starts the same way it does for many — and then it doesn’t. Jewellery isn’t always something you plan to build a career in. But once you’re in, it has a way of staying with you.

For Andrew Martyniuk, that connection was formed early — shaped by the people, the pace of the industry and the constant sense that there is always more beneath the surface.

“I’ve always said this is an industry you don’t leave,” he says. “You might move around within it, you might change direction, but once you understand it, it stays with you.”

That understanding would go on to shape a career that sits across publishing, events and now a platform designed to rethink how jewellery is communicated.

Building platforms — and the network behind them

Before launching The Jewels Club, Martyniuk was instrumental in the development and growth of leading trade titles including Professional Jeweller and WatchPro during his time at ITP Promedia.

But the real foundation of what he has built today wasn’t created behind a desk — it was built through years of being present across the industry.

From international trade shows to buying groups and private meetings, that network has been developed consistently over time.

“I’ve always believed you have to be in the room,” he says. “

You can’t understand this industry properly unless you’re out there, meeting people, seeing product and having real conversations.”

Andrew Martyniuk - Founder, The Jewels Club

That has meant regular presence at key global events including JCK Las Vegas, Couture, VicenzaOro and Inhorgenta — alongside ongoing relationships with buying groups such as Houlden and CMJ, as well as independent retailers, brands and suppliers across the UK, Europe and the US.

It’s also where The Jewellery Cut played an important role, not just as a content platform but through its events — creating moments where the industry could come together in a more direct and meaningful way.

“Everything I’ve built has come from connecting people,” 

Martyniuk explains. “That’s always been the core of it — bringing the right people into the same space and creating opportunities from there.”

Andrew Martyniuk — connecting the jewellery industry through people, platforms and a new way of thinking.

Credibility — and a wider audience

Alongside his work within the trade, Martyniuk has also been part of taking jewellery beyond its traditional audience.

His earlier platform, The Jewellery Cut, gained international recognition, including coverage in The New York Times — a moment that reinforced the opportunity for jewellery to reach a broader cultural audience.

“That was a turning point for me,” he says. “It showed that jewellery doesn’t have to stay within the industry. There’s a much bigger audience out there if you present it in the right way.”

Recognition within the trade has followed, including being named in the Professional Jeweller Power List 2025 and shortlisted for Industry Connector at the Professional Jeweller Awards.

But despite that, something still felt unresolved.

Andrew Martyniuk — building The Jewels Club, one connection, one conversation, and one opportunity at a time

The gap: an industry talking to itself

For Martyniuk, the challenge wasn’t a lack of content — it was who that content was reaching.

“The industry talks to itself too much,” he says. “There’s incredible design, incredible craftsmanship and incredible stories — but too often they stay within the trade.”

That realisation became the starting point for something new.

Andrew speaking at The Jewellery Cut Live Event

The Jewels Club: a hybrid approach

The Jewels Club was built to operate differently — sitting between trade and consumer, rather than choosing one over the other.

“The goal was simple,” Martyniuk explains.

“Create a place where the industry is represented properly, but also understood by people outside of it.”

Andrew Martyniuk - Founder

That hybrid model now underpins everything — from editorial and partnerships to events and future development.

It also creates space for both established brands and emerging designers to be seen in the right way.

“There are so many designers doing incredible work that just aren’t being seen properly,” he says. “If we can help change that, that’s where the real value is.”

Building momentum

Since launch, The Jewels Club has quickly established itself as a growing voice within the industry, attracting both trade professionals and consumers.

Its daily newsletter now reaches over 4,500 subscribers, while the platform continues to see consistent growth in traffic and engagement across its editorial content.

“For me, it’s never just been about numbers,” Martyniuk says. “It’s about who we’re reaching. When you see retailers, brands and consumers all engaging with the same platform, that’s when you know it’s working.”

Breaking boundaries — and widening the audience

At its core, the mission is clear: to open up the jewellery world without losing its depth.

That means bringing consumers closer to the industry, helping brands tell better stories and making jewellery feel relevant beyond traditional trade circles.

“Jewellery shouldn’t feel closed off,” Martyniuk says. “It should feel exciting, relevant and part of a wider conversation.”

That thinking is reflected in how The Jewels Club operates — blending content, commerce and connection into one platform.

The Jewellery Cut Live event at Hotel Cafe Royal

The Jewels Club Take

Jewellery has always been built on relationships, trust and long-term thinking. But the way it is communicated is still evolving.

Martyniuk’s approach reflects a shift the industry is beginning to recognise — the need to move beyond internal conversations and speak to a wider audience.

“I grew up around this world in my own way — weekends, conversations, being around that environment,” he says. “You don’t always realise it at the time, but it shapes how you see the industry later on.”

That perspective now feeds directly into The Jewels Club — a platform designed not just to report on jewellery, but to reposition how it is seen.

“The opportunity now is to connect everything,” he adds. “The trade, the consumer, the stories and the product — and make it all work together.”

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