A new chapter for Bulgari in Milan. Eclettica was unveiled in Milan across Villa Arconati and Villa Necchi Campiglio, setting the stage for one of Bulgari’s most ambitious high jewellery presentations to date. The choice of location was deliberate, placing the collection within a broader cultural and artistic context rather than a traditional jewellery launch.

The event brought together a global audience, with ambassadors including Anne Hathaway, Dua Lipa and Priyanka Chopra Jonas in attendance. Their presence reinforced Bulgari’s ongoing positioning at the intersection of high jewellery, fashion and global cultural influence.

More than a showcase, the unveiling was conceived as an immersive experience, where jewellery, architecture and performance existed in dialogue with one another.

A collection defined by scale and intent

At the heart of Eclettica is a collection that exceeds 160 high jewellery creations, including a significant number of high-value pieces and a series of exceptional works described as Capolavori, or masterpieces. This scale alone signals the importance of the collection within Bulgari’s wider high jewellery narrative.

But beyond the numbers, Eclettica introduces a more defined creative direction. The concept of eclecticism is not treated as a visual style, but as a method — a way of bringing together multiple artistic disciplines into a cohesive design language.

Where jewellery meets art

Eclettica draws directly from sculpture, painting and architecture, with each discipline informing how the pieces are constructed and perceived.

There is a clear sculptural quality in the way volume and form are handled, with pieces designed to occupy space rather than simply sit against the body. Colour plays an equally important role, with gemstone combinations reflecting a painterly approach that feels considered rather than decorative.

At the same time, there is a strong architectural influence in the balance and structure of the designs. Proportion, symmetry and rhythm are used deliberately, giving the collection a sense of order even at its most complex.

The result is jewellery that moves beyond ornament, positioning itself closer to wearable art.

Exceptional stones at the centre

As with any Bulgari high jewellery collection, the gemstones remain central to the story.

Among the highlights is a necklace centred on a 26.65-carat Padparadscha sapphire, a gemstone known for its rarity and distinctive colour. Across the collection, similarly important stones are used to anchor the designs, supported by intricate settings that enhance rather than overpower them.

This balance between stone and structure is critical. The design language may be evolving, but the focus on exceptional gem quality remains unchanged.

Crafted from 235 elements over more than 1,300 hours, the three-dimensional Serpenti Illusio necklace is designed to move fluidly with the body

Design that adapts and transforms

A notable aspect of Eclettica is the emphasis on transformability. Several pieces have been engineered to shift between different forms, allowing them to be worn in multiple ways.

This reflects a broader shift within high jewellery, where versatility is becoming increasingly relevant. Pieces are no longer created solely as static objects, but as designs that can adapt to different contexts and occasions.

Extending beyond jewellery

Eclettica also expands into watches, accessories and fragrance, creating a wider universe around the collection.

This approach reinforces Bulgari’s position not just as a jewellery house, but as a broader luxury brand capable of translating its design language across multiple categories while maintaining consistency.

The Secret Garden necklace centres on a 26.65-carat Padparadscha sapphire from Sri Lanka, framed by richly set floral gemstone motifs

Heritage, reinterpreted

Despite its forward-looking approach, the collection remains grounded in Bulgari’s Roman identity. Elements such as bold colour, cabochon cuts and the enduring Serpenti motif appear throughout, acting as a link between past and present.

Rather than repeating historical designs, Eclettica reinterprets them, using heritage as a foundation rather than a limitation.

The Serpenti Spira cuff, set with white and yellow diamonds, takes inspiration from a Roman column, with a serpent coiling around its structured form

The Jewels Club Take

Eclettica feels like a considered evolution rather than a departure.

What stands out is not just the scale of the collection or the quality of the gemstones, but the clarity of its intent. Bulgari is not simply presenting high jewellery as a display of value, but as a form of creative expression that sits alongside other art forms.

There is a confidence in the way the collection has been constructed, balancing complexity with structure and creativity with commercial awareness.

At its best, Eclettica captures what high jewellery can be today — ambitious, culturally relevant and, above all, designed to be seen.

Discover More

See more of Eclettica on their website bulgari.com

Scroll the gallery below to see more from the evening event