There are very few names in jewellery that carry the weight and expectation of Graff. When Graff announces a new high jewellery collection, the industry doesn’t simply observe — it pays attention. And at this year’s couture presentations, Graff once again affirmed why it sits at the summit of global luxury: world-leading stones, visionary cutting, and a level of craftsmanship that continues to shape the modern definition of high jewellery.
This latest unveiling brought together diamonds of exceptional rarity and scale — the kind that only Graff, with its unparalleled history of working with the most important stones of the century, could confidently command.
A Legacy Written in the Earth’s Rarest Diamonds
For over 65 years, Graff has operated at the highest echelon of the diamond world. The new collection draws upon this heritage, echoing the house’s unmatched access to stones that few others ever encounter.
The atelier’s approach remains resolutely stone-led — each jewel begins not with sketches, but with the diamond itself. This philosophy allows the natural architecture of each stone to dictate structure, silhouette and emotion. In a market where even high jewellers often design first and source later, Graff’s process feels almost meditative: a dialogue between cutter, craftsman and crystal.
This collection continues that lineage of extraordinary roughs, standing alongside the historical greats the house has shaped — from the 302.37-carat Graff Lesedi La Rona to the iconic Graff Pink, Wittelsbach-Graff, Lesotho Promise, Delaire Sunrise, and Graff Venus.
Imagery courtesy of Graff
The Art of Cutting: Diamonds Given Their Truest Expression
Graff’s mastery lies not only in acquiring rare stones, but in transforming them. The new collection demonstrates the house’s belief that “cutting is creation” — a philosophy visible in every facet, proportion and line.
Each piece embodies the atelier’s signature traits:
• Perfect light performance, achieved through extreme precision
• Architectural harmony, allowing stones to sit in serene balance
• Minimal metal presence, so the diamond’s own character leads
• Emotional clarity, pieces created to “move the heart and stir the soul”
Whether executed in intense clusters, cascading drops, or pure solitaires, every jewel feels sculpted around the inner life of its stones.
Design: Simplicity as a Form of Power
While Graff is known for stones of scale, the new collection’s design language focuses on strength through purity. The compositions are clean, confident and often deceptively simple — the kind of minimalism that requires extraordinary stones and a deft hand.
Subtle line variations and near-invisible settings allow Graff’s diamonds to appear almost suspended in light. The effect? Jewellery that radiates presence without shouting. A quiet intensity.
It is this balance — monumental stones expressed through refined design — that positions Graff in a category of its own.
A Family Legacy That Shapes Every Jewel
One of the defining elements of Graff’s world is its continuity. Founded in 1960 by Laurence Graff OBE, the house remains a family business, with François Graff as CEO. Every diamond, from the moment it is discovered to its final polish, is overseen by a member of the Graff family.
It is an approach that ensures consistency and taste: the house’s aesthetic is not trend-led, but guided by decades of intimate stone expertise. With over 70 stores worldwide, Graff’s global footprint is vast, yet its creative heartbeat remains personal.
The new high jewellery pieces reflect that custodianship — each jewel feels like part of a lineage rather than a season.
Imagery courtesy of Graff
The Jewels Club Take
Graff’s new collection is a masterclass in restraint, rarity and precision. In a world where high jewellery can veer into excess, Graff reminds the industry that the most powerful statements often come from purity: a perfect stone, a flawless cut, and craftsmanship that vanishes to let the diamond speak.
These are pieces that do not compete for attention; they command it.
For collectors, connoisseurs and anyone who understands the emotional gravity of diamonds, this collection reaffirms Graff’s singular position in high jewellery: not simply creating important jewels, but shaping the very idea of what importance means.
Discover More
• Explore additional high jewellery stories at The Jewels Club
• Discover the legacy of the world’s greatest diamonds
• Visit Graff’s global boutiques to view select masterpieces
