Founder of The Jewels Club, Andrew creates platforms that connect the world of jewellery through community, content and access.
Samantha Salmons’ jewellery journey began on the beaches of Australia, where she would thread shells into necklaces. Decades later, that instinctive creativity has evolved into a celebrated practice at London’s Goldsmiths Centre. With over 27 years of experience working with precious metals and gemstones, she brings a rare blend of technical mastery and heartfelt intuition to her work.
Her hallmark style mixes different hues of gold—yellow, rose, white—with platinum, diamonds and coloured gemstones, creating subtle contrasts that feel personal and elegant.
Salmons believes jewellery should do more than look beautiful—it should carry meaning. Her pieces are intentionally created to act as modern-day talismans, imbued with symbolism that reflects the wearer’s values, life events, or spiritual path.
From engagement rings to heirloom redesigns, she works closely with each client to create something truly unique: jewellery that resonates on a soul level.
Every piece is made by hand in her London workshop. Here, Salmons uses traditional goldsmithing techniques—sawing, soldering, stone setting—to realise her vision. Her meticulous attention to detail and commitment to quality sourcing reflect a dedication to ethical luxury.
Working within one of the UK’s most respected jewellery institutions gives her both community and credibility, reinforcing the handcrafted authenticity behind each design.
Bespoke Commissions – Design your own wedding or celebration jewellery in collaboration with Samantha
Heirloom Reworking – Transform family pieces into modern, meaningful designs
Corporate & Bridal Collections – Thoughtfully designed gifts and jewellery for milestone moments
Consultancy – Guidance on gemstones, metals, and overall design aesthetic
Through her Instagram (@samanthasalmonsjewellery), Salmons shares her creative process and finished works. Her feed is a mix of workshop shots, elegant designs, and quotes that reflect her spiritual outlook. The hashtag #empoweringjewellery sums up her ethos perfectly—jewellery should make you feel more like yourself.
She fuses deep meaning with clean, modern design
Her work is handmade in London with a commitment to craft and ethics
Every piece is a true collaboration, built around personal stories
She brings a soulful, fresh perspective to traditional jewellery-making
Samantha Salmons is part of a new wave of jewellers reshaping the meaning of luxury. Her pieces don’t just sparkle—they speak. For those looking for jewellery that connects, protects, and empowers, Salmons offers a deeply personal alternative to mass-produced sparkle.
To enquire about a bespoke piece or visit her at the Goldsmiths Centre, email sam@samanthasalmons.com or visit www.samanthasalmons.com.
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