Innovation often comes from rethinking the everyday, and Urband London is doing exactly that with the launch of its new double-sided earrings.

Designed to offer two distinct looks in one piece, the British jewellery brand’s latest collection challenges the traditional idea of earrings by embracing movement, versatility and contemporary styling. Rather than presenting a design from a single viewpoint, each earring has been created with two complementary faces, allowing the jewellery to change appearance naturally as it moves with the wearer. 

“Our double-sided earrings give customers more choice and versatility, offering two designs in one piece while creating a completely different way to experience jewellery,” says Raoul Sagal, founder of Urband London. 

The concept builds on one simple observation: earrings are rarely static.

Unlike rings or bracelets, they move constantly throughout the day, catching the light from different angles. Urband London has turned that movement into part of the design itself, creating earrings that reveal different personalities depending on how they are worn.

Designed For Modern Styling

The collection has been developed to complement Urband London’s growing range of contemporary stainless-steel jewellery and accessories.

Alongside the brand’s signature bracelets, Apple Watch bands and double-sided pendants, the new earrings allow customers to create coordinated looks across multiple product categories while maintaining the clean, modern aesthetic the brand has become known for. 

By combining originality with everyday wearability, the collection continues Urband London’s focus on accessible, design-led jewellery that offers something different without compromising on practicality.

A Fresh Opportunity For Retailers

For retailers, the launch represents more than another earring collection.

With consumers increasingly looking for jewellery that feels versatile and personal, the double-sided concept provides a distinctive talking point in-store while naturally encouraging styling conversations.

The collection also creates opportunities to introduce customers to matching bracelets, pendants and Apple Watch bands, helping retailers increase basket value through coordinated accessory purchases. 

As Raoul Sagal explains:

“The collection allows retailers to introduce customers to a distinctive new jewellery category while creating natural cross-selling opportunities across coordinated accessories.” 

Raoul Sagal

Raoul Sagal - Founder of  Urband London

Innovation Through Simplicity

While jewellery trends continue to evolve, consumers increasingly value pieces that offer flexibility without adding complexity.

Urband London’s latest launch reflects that shift, delivering jewellery that adapts to different outfits, occasions and personal styles through a simple yet thoughtful design innovation.

By turning the movement of an earring into part of its appeal, the collection demonstrates how contemporary jewellery can continue to evolve while remaining wearable, affordable and unmistakably modern.

The Jewels Club Take

Consumers are increasingly looking for jewellery that offers versatility as well as style. Urband London’s double-sided earrings deliver exactly that, giving retailers an original product with a clear point of difference while creating opportunities to build coordinated sales across multiple accessory categories.

Discover More

The Urband London double-sided earrings collection is available now for both wholesale and retail enquiries. Retailers interested in stocking the collection can contact the Urband London team to learn more about the latest designs and wider product range. 

Shop online at urbandlondon.com

See more on Instagram @urbandlondon

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