How Sheila Fleet Turned Edinburgh’s Geology Into an Award-Winning Store How Sheila Fleet Turned Edinburgh’s Geology Into an Award-Winning Store

How Sheila Fleet Turned Edinburgh’s Geology Into an Award-Winning Store

When Andrew Martyniuk announced Sheila Fleet Jewellery as Store Design of the Year at the 2026 NAJ Awards, the trophy recognised far more than an attractive retail interior

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Featured Articles

Why Nivoda’s Expansion Into Finished Jewellery Matters

JEWELSJUN 17, 2026

Why Nivoda’s Expansion Into Finished Jewellery Matters

Nivoda has expanded into ready-to-wear fine jewellery, giving retailers access to finished pieces alongside diamonds and coloured gemstones

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Why Gabriel & Co. Chose Jessica Alba For Its First Celebrity Campaign

JEWELSJUN 8, 2026

Why Gabriel & Co. Chose Jessica Alba For Its First Celebrity Campaign

Gabriel & Co. has named Jessica Alba as the face of its first celebrity campaign, highlighting the growing importance of authenticity and personal connection in jewellery marketing

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Pomellato’s “A New Chapter in Bold”: Chiaroscuro, Colour and the Essence of Elegance

JEWELSJAN 8, 2026

Pomellato’s “A New Chapter in Bold”: Chiaroscuro, Colour and the Essence of Elegance

Pomellato unveils its 2026 campaign — a striking, shadow-drenched celebration of form, colour and quiet power

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Zip It Up: Yoko London’s Zyyp Collection

JEWELSAUG 26, 2025

Zip It Up: Yoko London’s Zyyp Collection

Yoko London’s Zyyp fuses pearls, diamonds and 18K gold with a zipper-inspired mechanism, offering versatile silhouettes that adapt to every look

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Fortnite x King Ice: Where Victory Meets Streetwear Gold

JEWELSAUG 16, 2025

Fortnite x King Ice: Where Victory Meets Streetwear Gold

King Ice’s Fortnite collab turns the Victory Crown, Llama and Cuddlebear icons into iced-out streetwear jewellery

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Beyoncé, Shakira & Dua Lipa Shine in Swarovski Crystal Stage Outfits

JEWELSAUG 15, 2025

Beyoncé, Shakira & Dua Lipa Shine in Swarovski Crystal Stage Outfits

Swarovski dresses Beyoncé, Shakira & Dua Lipa in crystal-studded couture for their world tours, uniting music, fashion & high-craft sparkle

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Fly By Night: Stephen Webster’s Dark Winged Masterpiece

JEWELSAUG 14, 2025

Fly By Night: Stephen Webster’s Dark Winged Masterpiece

Marking 15 years, Fly By Night is Stephen Webster’s ode to dark glamour — bat-moth wings, Crystal Haze stones, and unapologetic attitude

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Meet Our Founder: Andrew Martyniuk

JEWELSAUG 13, 2025

Meet Our Founder: Andrew Martyniuk

Andrew Martyniuk, founder of The Jewels Club, is a 2025 Professional Jeweller Power List honouree and one of only 20 leaders recognised alongside the UK jewellery industry’s top names.

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Dive In With Garrard: A Summer of Colour, Craft and Quiet Luxury

JEWELSAUG 2, 2025

Dive In With Garrard: A Summer of Colour, Craft and Quiet Luxury

Garrard’s Dive In campaign reframes its iconic collections for summer, pairing aquamarines, diamonds and bold design with a mood of refined escape.

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